1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)
by John Kremer
Book Summary Information
Author: John KremerEdition: Paperback
Audio: English (Unknown); English (Published)
Published: 2006-05-25
ISBN: 091241149X
Number of pages: 704
Publisher: Open Horizons
Book Reviews of 1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)
Book Review: The best book marketing book--EVER!!
Summary: 5 Stars
Where to begin...
Oh, there's a good place. That is what you will ask yourself after you read this masterpiece. With all of this information "WHERE DO I BEGIN?"
This book is a monster. It is jam-packed with more (high-quality) information than any other book on the subject. There is absolutely no fluff in this book, which is a drag when you consider how much of it there is to read. Every aspect of book marketing is covered, and I like the fact that JK keep updating it, as the world of book marketing is changing every year. Just on the internet alone: first there were web pages, then myspace, friendster, facebook, blogs, plogs, vlogs, book teaser trailers, reviews, previews, ebooks, audiobooks, iTunes, ebay, and podcastalley! (I sound like Hedy Lamar!)
I have read a LOT of books on book marketing, book promotion, publishing, and self-publishing. This is at the top of my list, along with Jump Start Your Book Sales. There are other VERY good books (I will have to remember to make a listmania of them), but this is the one--the Bible if you will--the one above all others that you must read and own and reread. in fact, this book is the think and Grow Rich of book marketing.
I will leave the detailed analysis for other authors. The purpose of this review is to get you to "buy this book NOW!" because at $18.45 (current sale price on Amazon) this is one of the most important investments you will ever make on your career as an author (or a publicist). You can keep reading reviews, or you can buy this book (or even get a copy at the library--but you WILL end up wanting your own copy) and start making serious money.
This book will NOT give you a plan. it will not show you step-by-step how to do all of the things it recommends. That is why other books exist. Here's:
"How to use this book"
Read it. Mark the ideas that really inspire you. Then go through it a second (or third) time and on a SEPARATE piece of paper write down the page number of the idea you like, write a short headline (3-7 words) followed by a 3-5 sentence description of what the idea is--not why you like it. Do this for all of the ideas you like. the purpose of doing this is to f-o-c-u-s you on what you CAN and WILL do, so that you don't get OVERWHELMED. This book will overwhelm you, unless you are a zombie, which is just cool in its own right.
NEXT: Look ate all of the ideas you have headlined and described on paper. you should have a few pages of scribbles, maybe even up to a dozen or so. Now, with the book put aside, type THOSE ideas into your computer. I recommend any word processing software (like MS Word, WordPerfect, Open Office...) rather than a spreadsheet program. The point of this part of the exercise is to see which listings you will pause over an which ones you will delete. Also you should find yourself re-prioritizing ideas, even if you had set out to type everything in exact order. Do not have someone else do this for you or you will defeat the purpose of weeding out the "maybes" from the "must do"'s. This is your future (and fame, and money) we are talking about here. Don't cheat yourself.
Once you have that list entered and you are happy with it, save it and print out a copy. Look at it a few times over the next week. Some ideas will start to grow on you while others ill sound less fun. DO THE FUN ONES FIRST! do what you can afford to do now first! Don't eat your vegetables first, eat the candy! The point is to get started and make headway, not punish yourself by dutifully finishing boring tasks. Once you get some momentum built up and you can see progress you can measure--then start in on the more intensive stuff.
Thanks for reading
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Summary of 1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)
Today's most complete handbook on book marketing.John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg
General Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
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