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 Strategic Brand ManagementBest Price: $24.96 Strategic Brand Management approaches the subject of brand management from a unique... |  International Marketing and Export Management (International business series)Best Price: $49.75 Whilst its orientation stays the same treating international marketing with an exporting slant,... |  Marketing ResearchBest Price: $35.00 |  The New Rules of Retail: Competing in the World's Toughest MarketplaceBest Price: $15.83 Lewis and Dart delve deep into issues, yet also manage to show us the big picture. This is a... |  Marketing Creating Value for CustomersBest Price: $1.70 Churchill and Peter are two of the most respected educators and researchers in the marketing... |
 Advertising (Frameworks)Best Price: $58.72 This best-selling book looks at the structure and organisation of the industry, how campaigns... |  Creating A Company for Customers: How to Build and Lead a Market Driven OrganizationBest Price: $106.65 One of the editorial reviews of this book should serve as a warning. "...an antidote... |  Unique Now...or Never: The Brand is the Company Driver in the New Value EconomyBest Price: $75.00 "Let Kunde get into your mind, and you may just end up getting into your customer's... |  Campaign Strategies and Message Design: A Practitioner's Guide from Start to FinishBest Price: $150.71 I had this book in one of my classes in college and I believe that I learned the most from this... |  Tangled Web They Weave: Truth, Falsity, & AdvertisersBest Price: $16.98 Written for the ordinary consumer as well as for advertisers and trade regulators, this book... |
 Videostyle in Presidential Campaigns |  Professional Selling: A Relati Onship APBest Price: $20.62 This text book deals with what it takes to sell in the real world, not the classroom. The... |  Pratical Selling: Case Approach. 1/EBest Price: $27.75 |  Marketing Research: Marketing Engineering ApplicationsBest Price: $3.37 A module intended to be used as a supplement on marketing courses. *Allows professors to... |  Marketing Planning and StrategyBest Price: $19.39 Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing... |
 How to Climb the Sales Pyramid: From Sales to Senior ManagementBest Price: $8.99 This comprehensive guide to sales careers and sales management explores the exciting and... |  Photography for AdvertisingBest Price: $8.50 Advertising photography is a highly competitive field, employing some of the world's most... |  Careers in Advertising (Princeton Review Series)Best Price: $3.39 This is a good start for people who really have no idea what a career in advertising entails. ... |  The Anatomy of Buzz: How to Create Word of Mouth MarketingBest Price: $2.75 Overview The Anatomy of Buzz is a refreshing and readable book, which is useful on several... |  You Can Hype AnythingBest Price: $5.56 My name is Ronald Blount, and with the help of your books, " You can hype anything... |
 Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market PositionBest Price: $10.95 Of all the books I've read on marketing and branding, this one is the shining star! I'll... |  eBay Business the Smart Way: Maximize Your Profits on the Web's #1 Auction SiteBest Price: $0.01 Plain useless, nothing useful for those who are serious about selling on eBay. Take it from some... |  Sales Letters That SellBest Price: $14.00 For me, as a beginner in sales and non-English native speaker, this book helped me quite a lot... |  Japanese Advertising Agency: An Anthropology of Media and Markets (Consumasian Book Series)Best Price: $19.98 This is the only book of its kind - written by an anthropologist who spent twelve months doing... |  Creating Your Library BrandBest Price: $44.95 From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These... |
 Advertising Age Handbook Of AdvertisingBest Price: $8.45 I approached this book as someone looking to enter the advertising field on the business side. ... |  How to Succeed in Advertising When All You Have Is TalentBest Price: $34.99 Full of interviews, photos and clear profiles of the most influential creatives and their ad... |  Marketing Strategies for Growth in Uncertain TimesBest Price: $3.95 Find new ways to achieve Sustainable Quality Growth regardless of economic conditions and lead... |  Strategic Media PlanningBest Price: $28.79 |  Advertising Promotion Management |
 Direct Marketing Success Stories: ...And the Strategies That Built the BusinessesBest Price: $39.90 Hear the wisdom of the world's leading direct marketing companies with analysis of their... |  Choosing and Working With Your Public Relations Firm (Business S.)Best Price: $18.78 This book is a first-rate guide to selecting a public relations firm and building an effective... |  Marketing Corporate ImageBest Price: $21.99 I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case... |  Power Direct MarketingBest Price: $0.01 Filled with an explosive blend of critical thinking and practical know-how, "Power Direct... |  Provocateur: Images of Women and Minorities in Advertising (Postmodern Social Futures)Best Price: $119.00 This well illustrated book looks behind the scenes of contemporary culture to help us understand... |
 Provocateur: Women and Minorities in Advertising (Postmodern Social Futures)Best Price: $13.00 I teach culture studies at a university in Taiwan and thought that this text might be... |  International Display and Visual Merchandising |  Classic Railroad AdvertisingBest Price: $10.00 An interesting book of over two hundred passenger train ads that appeared in mass-market... |  Customer Equity: Building and Managing Relationships As Valuable AssetsBest Price: $21.00 This subject is more often discussed than adequately understood. The authors of this book make a... |  Brand Manners: How to Create the Self Confident Organization to Live the BrandBest Price: $4.72 At last, the idea that a brand is an organic and potent means not only in competitive warfare... |
 Harness the Future: The 9 Keys to Emerging Consumer BehaviourBest Price: $12.69 The concepts and indicators Shirley Roberts mentioned in this book are nothing new to me since I... |  Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)Best Price: $17.55 The original edition (2006) of this book is great--the single best volume I've read on... |  Marketing for Writers: A Practical WorkbookCompetition in the publishing industry is fierce. Swamped editors and agents are looking for... |  Confessions of a Window DresserBest Price: $40.00 "Confessions of a Window Dresser" is a memoir of Simon Doonan's professional life,... |  Brand New China: Advertising, Media, and Commercial CultureBest Price: $14.73 This is a hybrid book, part academic treatise and part business report. Although her practical... |
 Victorian Advertising |  Decoding Advertisements (Ideas in Progress)Best Price: $11.43 I'm rating this 5 stars, not because it is so absolutely perfect a book, but because it must... |  Business in the Age of ReasonBest Price: $236.22 |  Problem Solved: A Primer for Design and CommunicationBest Price: $98.89 In his first book, Michael Johnson has compiled and commented on a vast array of innovative and... |  Communication in U.S. ElectionsBest Price: $12.00 Over the past thirty-five years, the rapid development of communication technology, the decline... |
 Brand Leadership: Building Assets in an Information EconomyThis branding book is pretty dull. It lacks the high standard of thought leadership found in... |  The Sales Advantage: How to Get It, Keep It, and Sell More Than EverBest Price: $4.27 This book takes off to a good start. The tone is straightforward. The first three elements in... |  Customer CareAn all-in-one reference manual for those involved in customer relationship management. The... |  Getting Attention: Leading-Edge Lessons for Publicity and MarketingBest Price: $3.95 Read the article in The Industry Standard on whats wrong with the modern day e-mail Spam PR... |  Advertising Dolls: The History of American Advertising Dolls from 1900-1990 (A Schiffer Book for Collectors)Best Price: $8.99 A wonderful book for beginning and seasoned collectors, American history buffs and doll lovers... |
 Antique Phonograph Advertising: An Illustrated HistoryBest Price: $35.00 In this, their fifth collaboration, award-winning authors Timothy C. Fabrizio and George F. Paul... |  Readings in Advertising, Society, and Consumer CultureBest Price: $34.01 |  Buy This Book: Studies in Advertising and Consumption (Communication & Media S.)Best Price: $149.17 Buy This Book is an important contribution to the history and understanding of consumption and... |  Strategic AdvertisingThis handbook is aimed at all executives involved in the planning stages of advertising. The... |  Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into BuyersBest Price: $14.19 This book is great for beginner sales people to learn a more effect means of selling, Listening... |
 Kellogg on Marketing |  Entrepreneur Magazine: Successful Advertising for Small BusinessesBest Price: $6.00 I was fortunate enough to find this book in a public library. If I'd spent the full $19.95... |  Publicity on the InternetBest Price: $3.00 This book is so ridiculously good, I barely know where to begin. If you have a web site to... |  Essentials of Marketing ResearchBest Price: $6.50 Managers all over the world make decisions on product and service related issues on a regular... |  Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1998 EditionBest Price: $29.74 In several years online, this is the first time I have written email for the sole purpose of... |
 The $100 Billion Allowance: How to Get Your Share of the Global Teen MarketBest Price: $8.25 teenagers need to read this to find out just how stupid they are. we all go through this moronic... |  Do It Yourself Advertising and Promotion: How to Produce Great Ads Brochures Catalogs Direct Mail Web Sites and More |  MarketingBest Price: $35.60 This book was the guide for one of the courses of the Master of Estrategic Marketing... |  Global Marketing Management (7th Edition)Best Price: $63.10 Warren Keegan wrote the first international marketing textbook shortly after completing his... |  Asian Branding: A Great Way to FlyBest Price: $70.27 Ian Batey is an established adman in Asia and is often known as the man behind the Singapore... |
 Public Relations Practices: Managerial Case Studies and Problems (5th Edition)Best Price: $4.44 If ever a book was written that applied the concepts, theories, and functions of public... |  Direct Mail Copy That SellsBest Price: $24.50 Herschell Gordon Lewis is a highly seasoned writer and he gives very specific guidelines for... |  How to Make Your Advertising Make MoneyBest Price: $74.59 Imagine... a way for your advertising to actually make you money... Sounds like a novel... |  Advertising: Principles and PracticeBest Price: $10.95 Every step expains the advertising basic component. It can help you understand the advertising. |  Advertising (The Harbrace series in business and economics) |
 The Making of a Name: The Inside Story of the Brands We BuyBest Price: $6.69 Brand names mark everything we use or wear. The single most important element is the brand... |  Agile Product Devevelopment for Mass Customizatiom: How to Develop and Deliver Products for Mass Customization, Niche Markets, JIT, Build-To-Order and Flexible ManufacturingBest Price: $19.99 This is a competent text on the subject of product development. Having read several books on... |  Successful Pharmaceutical SellingBest Price: $10.50 For Mr. Bischoff's "Frank Advice from the Frontlines" means telling the... |  American Advertising in PolandBest Price: $45.00 This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used... |  Advertising & Promotion Management: A Manager's Guide to Theory & PracticeBest Price: $363.81 |
 Mixed Media: Moral Distinctions in Advertising, Public Relations, and JournalismBest Price: $15.00 This text introduces readers to the tools necessary for making moral and ethical decisions... |  Law for Advertising, Broadcasting, Journalism, and Public Relations: A Comprehensive Text for Students and Practitioners (Lea's Communication Series)Best Price: $62.21 This product arrived in great condition, but amazon didn't tell the person I bought the... |  Internet Advertising: Theory and Research (Advertising and Consumer Psychology)Best Price: $65.77 Building on the research presented in their previous edition, Advertising and the World Wide Web... |  Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series)Best Price: $89.04 This book is a compilation of research that relates to visual marketing. The field is still... |  Persuasion Ethics: A Special Issue of the journal of Mass Media Ethics (Vol 14, No 2, 1999)In a society in which persuasion is a second nature skill for individuals, advertising and... |
| Advertising Promotion Management | Direct Marketing Success Stories: ...And the Strategies That Built the Businesses Best Price: $39.90 Hear the wisdom of the world's leading direct marketing companies with analysis of their... | Choosing and Working With Your Public Relations Firm (Business S.) Best Price: $18.78 This book is a first-rate guide to selecting a public relations firm and building an effective... | Marketing Corporate Image Best Price: $21.99 I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case... | Power Direct Marketing Best Price: $0.01 Filled with an explosive blend of critical thinking and practical know-how, "Power Direct... |
| Provocateur: Images of Women and Minorities in Advertising (Postmodern Social Futures) Best Price: $119.00 This well illustrated book looks behind the scenes of contemporary culture to help us understand... | Provocateur: Women and Minorities in Advertising (Postmodern Social Futures) Best Price: $13.00 I teach culture studies at a university in Taiwan and thought that this text might be... | International Display and Visual Merchandising | Classic Railroad Advertising Best Price: $10.00 An interesting book of over two hundred passenger train ads that appeared in mass-market... | Customer Equity: Building and Managing Relationships As Valuable Assets Best Price: $21.00 This subject is more often discussed than adequately understood. The authors of this book make a... |
See also for Advertising Books