Beautiful Evidence
by Edward R. Tufte
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Book Summary Information
Author: Edward R. TufteEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-07
ISBN: 0961392177
Number of pages: 213
Publisher: Graphics Press
Book Reviews of Beautiful Evidence
Book Review: Beautiful, but ... read Visual Display first and know what you are buying
Summary: 4 Stars
This book is beautiful to look at. I think even the strongest critics would agree. For the record, I am glad I own this book.
The question regards practicality and truth in advertising. The author certainly does not deliberately mislead, but many readers of his books (or those who know his reputation), will be expecting a book focusing primarily on the display of data in graphics. Fully two thirds of the book addresses that topic. However, many readers will be surprised to find discussions of dance notation, Albrecht Durer, and Matisse. Even more surprising is the final chapter on sculpture featuring the work of the author. Some will find this bordering on the self-indulgent. Also, many of the visualizations, while stunning, are hand drawn. The discussion of Galileo in particular is striking and thought provoking. However, if you are looking for ways to improve your presentations of data using your PC or Mac, you must make a leap of faith that the insights that you gain will produce practical results by changing your thinking.
Having said that, I enjoyed many of the sections on art, design, and cartography regardless of their immediate applicability to my data visualization work as a data miner and statistics consultant. Perhaps it is because I am a lover of maps and art books. Is that what you expect this book's appeal to be? I found it rich in content, but a critic might describe it as a "coffee table book".
In regards the accurate display of data in graphical form, two discussions standout: the brilliant chapter on powerpoint (also found as The Cognitive Style of Power Point) and the chapter on "sparklines". According to an NY Times interview with the author "sparklines" gets as many google hits as Andy Warhol. Given its popularity on google, one might consider the following strategy: buy The Visual Display of Quantitative Information, 2nd edition, buy the paperback on powerpoint, google "sparklines", and visit the author's site. If you find the work fascinating, attend one of the author's lectures (I did), and/or get all the books.
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