Before and After Graphics for Business
by John McWade
List Price:
Our Price: $16.83
You Save: $23.16 (58%)
Availability: Usually ships in 1-2 business days
Buy Used: from $15.29 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: John McWadeEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-04-17
ISBN: 0321334159
Number of pages: 208
Publisher: Peachpit Press
Book Reviews of Before and After Graphics for Business
Book Review: I could actually *do* this!
Summary: 5 Stars
I'll take any and all help I can get when it comes to doing graphical design for a website. I got the book Before and After Graphics For Business by John McWade (Peachpit Press), and it's a wealth of ideas and concepts.
Chapter List: Newsletters; Stationery; Logos & Identity; Sales & Forms; Charts, Reports, Calendars, & Maps; Index
Like all good (or at least what I consider "good") books on graphic design, this is a lavishly illustrated volume that does a great job on taking "before" examples of business literature and giving them a make-over to enhance their image and design. McWade does an excellent job in explaining the use of fonts, colors, and spacing in creating designs that convey a consistent theme and image for the company. Along the way, you pick up a working understanding of typesetting vocabulary, like kerning and leading. By the time you get done, you might actually understand what that "art-y guy" in the next cubicle is talking about...
The other thing I appreciate about this book is the large number of examples. While you wouldn't necessarily want to "borrow" exact images and logos that he's created, you can easily follow how he's built them and the techniques you can follow to come up with your own ideas. I actually came away from this book thinking I could possibly come up with a redesigned logo for my blog site. I don't know that I *will*, but I think I could now.
This is one of those books I'll take into work and make sure no one walks off with it...
Summary of Before and After Graphics for Business
As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business?and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually?ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.Graphic Design Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Graphic Design Books
Rendering Fashion, Fabric and Prints with Adobe Illustratorby M. Kathleen Colussy, Steve Greenberg
Prentice Hall; Published: 2006-09-25; Paperback; Book
Best price: $70.00
Price in other shops:
Inside Fashion Design, 5th Editionby Sharon Lee Tate, Mona S. Edwards
Prentice Hall; Published: 2003-08-14; Hardcover; Book
Best price: $59.95
Price in other shops:
Graphic Design: Vision, Process Productby Louis Ocepek
Prentice Hall; Published: 2002-12-19; Paperback; Book
Best price: $22.75
Price in other shops:
Designer's Guide to Print Productionby Kayanna Pace
Prentice Hall; Published: 2001-09-17; Paperback; Book
Best price: $6.27
Price in other shops:
Instructor's Manual Set for All Wordperfect 5.1 Texts: Text and 5 1/ 4" IBM Data Diskby Gonzalez
McGraw Hill Higher Education; Published: 1991-05-01; Paperback; Book
Talking with Artistsby Pat Cummings
Simon & Schuster Children's Publishing; Published: 1992-03-31; Hardcover; Book
Best price: $5.35
Price in other shops:
American Picturebooks from Noah's Ark to the Beast Withinby Barbara Bader
Macmillan Pub Co; Published: 1976-05; Hardcover; Book
Best price: $112.12
Art of the Hobbitby J R R Tolkien
Harpercollins; Published: 2011-10-27; Hardcover; Book
Best price: $29.97
Comics (Learn to Draw)by John Byrne
Trafalgar Square; Published: 2001-03; Paperback; Book
Price in other shops:
Printmaking: History and Processby Donald Saff, Deli Sacilotto
Wadsworth Publishing; Published: 1978-01-02; Paperback; Book
Best price: $98.31
Price in other shops:
Similar Books and other products
Designing Brand Identity: An Essential Guide for the Whole Branding Teamby Alina Wheeler
Wiley; Published: 2009-08-31; Hardcover; Book
Best price: $24.00
Price in other shops:
Creative Workshop: 80 Challenges to Sharpen Your Design Skillsby David Sherwin
How; Published: 2010-11-24; Paperback; Book
Best price: $12.94
Price in other shops:
The Designer's Desktop Manual, 2nd Editionby Jason Simmons
How Books; Published: 2010-06-29; Paperback; Book
Best price: $16.83
Price in other shops:
Adobe InDesign CS5 Revealedby Chris Botello
Delmar Cengage Learning; Published: 2010-06-25; Paperback; Book
Best price: $57.00
Price in other shops:
Layout Workbook: A Real-World Guide to Building Pages in Graphic Designby Kristin Cullen
Rockport Publishers; Published: 2007-05-01; Paperback; Book
Best price: $8.95
Price in other shops:
The Non-Designer's Design and Type Books, Deluxe Editionby Robin Williams
Peachpit Press; Published: 2007-10-25; Paperback; Book
Best price: $23.50
Price in other shops:
Logo Design Love: A Guide to Creating Iconic Brand Identitiesby David Airey
New Riders Press; Published: 2009-12-30; Paperback; Book
Best price: $20.99
Price in other shops:
White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Designby Kim Golombisky, Rebecca Hagen
Focal Press; Published: 2010-03-25; Paperback; Book
Best price: $22.99
Price in other shops:
Before & After Page Designby John McWade
Peachpit Press; Published: 2003-12-20; Paperback; Book
Best price: $17.81
Price in other shops:
Before & After: How to Design Cool Stuffby John McWade
Peachpit Press; Published: 2009-11-21; Paperback; Book
Best price: $23.82
Price in other shops: