Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)

Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)
by Cliff Atkinson

Beyond Bullet Points: Using Microsoft  PowerPoint  to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)
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Book Summary Information

Author: Cliff Atkinson
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-03-02
ISBN: 0735620520
Number of pages: 240
Publisher: Microsoft Press

Book Reviews of Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)

Book Review: What I hoped against, and worse
Summary: 1 Stars

I borrowed this book expecting to disagree with much of what was said, but hoping it would be a productive disagreement: opening my eyes to some techniques and sharpening my judgment about when to use what.

The book provides an extended example that is so bad (by my judgment) that if I had been the presenter's boss, I would have told him "Screw up like this one more time and you're fired!" My reaction to the example presentation was either
(1) The presenter's primary motivation was to impress the audience with his brilliance by keeping an extended metaphor going, and he spent so much time on it that he forgot about content, or
(2) The presenter knew he didn't understand the problem and tried to hide it with flash.

Example: The slide entitled "The pharmaceuticals industry today is navigating a sea of change" has a graphic of a compass (or alternatively a steering wheel) as the body of the slide. What would have been useful would have been an enumeration (graphic or textual) of the (major) obstacles.

The excellent advice to not have your slides distract from your presentation is taken to an extreme and beyond. Bullets are very easy to misuse, but they do have important uses. For example:
(1) Use the "visual channel" to provide additional reinforcement to what you are emphasizing in your talk, and
(2) Remind the audience of the priorities and structure of the issue. This is a great tool when you have audience members who are inclined to go off on tangents or become obsessively focused on a minor detail.

I saw no value in the scheme of treating a presentation as a three-act play. I am not arguing against division into three phases - a basic pattern of presentations is (1) tell them what you are going to tell them, (2) tell them, and (3) tell them what you have told them. It was all the extra baggage of the template. I pulled one of my most highly refined presentations from the files and I could see that I might be able to force it into his detailed scheme. But I couldn't see how it would have helped me develop that or other similar presentations, and expect that it would have pushed me down counterproductive paths.

The subtitle of the book is "create presentations that inform, motivate and inspire." I do not do inspirational presentations, but I do see how these techniques could be helpful for such presentations. Similarly for motivational presentations that are primarily inspirational, rather than fact-based. I have seen a number of inspirational PowerPoint presentations and the graphics he uses here are so bland that they don't qualify as banal (Emotive does *not* require children, puppies, flags and belching factories).

It occurred to me that an interesting exercise would be to step through the DVD of Al Gore's PowerPoint presentation "An inconvenient truth" to see how well it fits the author's three-act structure for such presentations (Its Academy Award suggests that it should fit the traditional dramatic structure better than an arbitrarily chosen PPT).

I had a nagging feeling that the author strongly favors speeches and doesn't like PowerPoint, but has been told that he has to use it, so he has a system to minimize the role of PowerPoint in his presentations. I don't remember the author mentioning the use of a PowerPoint component to *augment* or complement what you are saying.

The writing in the book ranged from poor to adequate. There were extended sections where my reaction was that he was just droning on. Although his system for creating presentation is based upon classical rhetoric, there was little of those techniques visible in the book-as-presentation.

Summary of Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)

Praise for Cliff?s successful seminars:

"I completely overhauled my presentation based on Cliff?s concepts. The response was unbelievable!"

—Pete Nelson, CEO, The Valeo Group

Unload those boring, bullet-riddled slides—and unlock the amazing story buried in your presentation! In BEYOND BULLET POINTS, communications expert Cliff Atkinson shares his innovative three-step system for increasing the impact of your communications with Microsoft PowerPoint. He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of the projected media to create a rich, engaging experience. He walks you through his easy-to-use templates, plus 50 advanced tips, to help build your confidence and effectiveness—and quickly bring your ideas to life!

  • FOCUS: Learn how to distill your best ideas into a crisp and compelling narrative.

  • CLARIFY: Use a storyboard to clarify and visualize your ideas, creating the right blend of message and media.

  • ENGAGE:Move from merely reading your slides to creating a rich, connected experience with your audience—and increase your impact!

  • Inside!: See sample storyboards for a variety of presentation types—including investment, sales, educational, and training.

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