Blink: The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell

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Book Summary Information

Author: Malcolm Gladwell
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-04-03
ISBN: 0316010669
Number of pages: 320
Publisher: Back Bay Books

Book Reviews of Blink: The Power of Thinking Without Thinking

Book Review: such a fresh thinker
Summary: 5 Stars

I have read several of Gladwell's books and this is my favorite. I find his ideas fresh and interesting and I love the way he looks at the world. Mr. Gladwell certainly has many "sticky" ideas; my husband and I still find ourselves often saying, "So what's your blink?" Meaning of course, What is your first impression? While we certainly believe the author is onto something when he says first impressions (often without even realizing you are having them) are accurate, there are certainly times when second and third and fourth are well deserved...and Gladwell does acknowledge this. Fun read.

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Summary of Blink: The Power of Thinking Without Thinking

In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

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