Building Your Business with Google For Dummies
by Brad Hill
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Book Summary Information
Author: Brad HillEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2004-06-25
ISBN: 0764571435
Number of pages: 384
Publisher: For Dummies
Book Reviews of Building Your Business with Google For Dummies
Book Review: Nice Book for People Who Use Google Services
Summary: 4 Stars
I am the editor of Diabetic Mommy Online Magazine. I want diabetic women to be able to find my site, so knowing the ins and outs of using Google to increase your visibility is essential.
I am not an internet guru by any means. Nor am I well-versed in the wild business jungle of the internet. I am just a stay-at-home mom who has a little site and wants to create a little haven for diabetic moms. I want the same opportunity as the big guys when it comes to making my site findable.
My site wallowed in obscurity for a couple years. I thought that time would allow it to be found. Well time passed, and still nobody could find the site. I searched the internet for information and was bombarded with hype and pipe dreams. All I could find on the net was how to get rich. That would be nice, but my main concern is being findable to moms who are needing help.
So, I got this book and am giving it a whirl. I found it simple and easy to understand. Plus, the author...well...he's just silly - and I LOVE it. I rarely laugh outloud when reading a book, but a couple times some chuckles escaped.
This text gives a good overview of Googles services Adwords and Adsense and how you can incorporate them into your site and increase your visibility. He makes reference to another Dummies book about Google, and suggests you read that one too. He also talks about site optimization - both having someone else do it, and doing it yourself. Those are the sections that were of huge interest to me. I have to let you know, before you buy this book, it is assumed you know basic HTML and know how to build a webpage. He doesn't walk you through that - mainly talks about keywords, titles, description, headings, links, networking, etc.
I think this book would be great for both the little guy(girl) like me or for big sites.
I've been slowly incorporating the suggestions and have seen some improvements.
So now you are wondering, Hmmmm, seems like she really enjoyed th book, but why 4 stars?
Well, I do appreciate detail. However, I did not like the detail that described setting up and logging into sites (especially when they have instructions on the site). I DO appreciate the detail on setting up Adwords though. I thought it could have been done in fewer words and could have freed up some space for more detail in other areas, such as site optimization. Then again, that's my subjective opinion, somebody else might think the exact opposite of me!
Summary of Building Your Business with Google For Dummies
- The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
- Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
- From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
- Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
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