Business Research Methods, 8th Edition (with Qualtrics Card)
by Barry J. Babin, Jon C. Carr, Mitch Griffin, William G. Zikmund
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Book Summary Information
Author: Barry J. Babin, Jon C. Carr, Mitch Griffin, William G. ZikmundEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2009-08-17
ISBN: 1439080674
Number of pages: 696
Publisher: South-Western College Pub
Book Reviews of Business Research Methods, 8th Edition (with Qualtrics Card)
Book Review: Citireading, you are the best
Summary: 5 Stars
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Summary of Business Research Methods, 8th Edition (with Qualtrics Card)
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.Research Books
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