Concepts of Marketing
by Gilbert D. Harrell
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Book Summary Information
Author: Gilbert D. HarrellEdition: Hardcover
Published: 2009
ISBN: 0979830435
Publisher: Chicago Education Press
Summary of Concepts of Marketing
Today's marketing concepts are driven throught the book's theme, "creating and capturing value," which provides insight into the dynamic world of marketing. The ability to create and capture value is a common thread among the top performers. Here is how the "creating and capturing value" theme is featured in the text: * Creating and Capturing Value Through Sustainability * Creating and Capturing Value Through Technology and E-Commerce * Creating and Capturing Value Through Relationships * Creating and Capturing Value Globally * Creating and Capturing Value Through Diversity * Creating and Capturing Value EthicallySubjects Books
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