Confessions of an Advertising Man
by David Ogilvy
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Book Summary Information
Author: David OgilvyForeword: Sir Alan Parker
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2004-08-01
ISBN: 1904915019
Number of pages: 208
Publisher: Southbank Publishing
Book Reviews of Confessions of an Advertising Man
Book Review: Great for anyone, not just people in advertising
Summary: 5 Stars
This book is great and has tons of practical knowledge for business in general, not just advertising. As far as advertising ideas are concerned this book is amazing with very easy to understand guidelines laid out for people who want to make it in the business.
The basis for his book are the "old way of doing business", because thats when it was written, but still very applicable today. As I read this book I considered what it said in light of what is now in the media and I would much rather see his style of advertising than the stuff I see today. Here are a few things that stuck out to me:
Never use cartoons in a product advertisiment (advertising a service is different).
The more details and words you give the more you will sell.
Vagueness never sells anything.
Never work with a board (a group of people, not a presentation board).
Dont advertise for something you dont believe in yourself.
Only let one person develop the advertising campaign.
Never settle for anything below the best.
The most dangerous thing that an agency can do is depend on one single personal tie to the client.
Be honest in your dealings.
Dont base your whole business on one client.
There are many more things that I could put down but I dont want to spoil it for you. A great book for anyone interested in business and advertising.
Summary of Confessions of an Advertising Man
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
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