Creative Advertising, New Edition
by Mario Pricken
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Book Summary Information
Author: Mario PrickenEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-06-23
ISBN: 0500287333
Number of pages: 272
Publisher: Thames & Hudson
Book Reviews of Creative Advertising, New Edition
Book Review: Really excellent book on the process of concepting
Summary: 5 Stars
This is the single most practically useful concepting book that I've ever seen in 15 years as an advertising copywriter.
It offers a really clear set of questions/conceptual directions you can use to get the juices flowing or "unstick" yourself on a project-- along with real-world examples of how each approach has been used in previous ads. I love it and use it constantly when starting a new project or to help me be sure I've really explored the full range of conceptual possibilities for a project that I'm working on.
Great book, worth every penny and 10X that of most of the advertising books I have.
Summary of Creative Advertising, New Edition
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals?namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."?Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in colorAdvertising Books
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