Creativity in Business
by Michael Ray, Rochelle Myers
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Book Summary Information
Author: Michael Ray, Rochelle MyersEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1989-01-24
ISBN: 0385248512
Number of pages: 240
Publisher: Main Street Books
Book Reviews of Creativity in Business
Book Review: Giving Yourself the Space to Create Leads to Success
Summary: 5 Stars
I was surprised at how much was captured in CREATIVITY IN BUSINESS. In my position I am constantly trying to be creative, both to share information and perspectives internally and to explain our strategy to the outside world. I have read other books on creativity and found new ideas here. I like the mix of stress reduction with common sense suggestions, such as "sense and see what is around you" and "ask dumb questions" which I still feel I can only do the first time I meet someone. The exercises are also helpful. The Stated-Goal Exercise reminds me of the "stalls" described in THE 2,000 PERCENT SOLUTION by Mitchell, Coles, and Metz. "Stalls" hinder creativity. Here's how. The Communications Stall means we are working with unclear messages and incorrect interpretations. The Disbelief Stall suggests that many do not believe they can be creative. The Tradition Stall says that we just keep doing things the same way. The Bureaucratic Stall tells us that we must still spend time doing unproductive activities like filling out forms. The Misconception Stall says that we are operating under poor assumptions, and The Unattractiveness Stall means that if something looks unpleasant, we do not want to look any further. As a meditator and someone who believes you do best what you are passionate about, giving yourself the space to create always leads to success. These stories and ideas helped me create the space. In addition to CREATIVITY IN BUSINESS and THE 2,000 PERCENT SOLUTION, which I highly recommend, Mr. Ray and Ms. Meyers also suggest other books to read in this area. Go ahead, read and create!
Summary of Creativity in Business
This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute ManagerMotivational Books
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