Designing Interactions

Designing Interactions
by Bill Moggridge

Designing Interactions
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Book Summary Information

Author: Bill Moggridge
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-10-01
ISBN: 0262134748
Number of pages: 766
Publisher: The MIT Press

Book Reviews of Designing Interactions

Book Review: Bill Moggridge's Masterpiece
Summary: 5 Stars

I made the mistake of opening the Amazon box yesterday. It contained Bill Moggridge's brand new 766 page book Designing Interactions. I have several talks to prepare and a bunch of other stuff to do, but I forgot all about them once I started reading the book. Bill has been at ground zero of the design thinking movement for 30+ years, starting has own industrial engineering firm years and then joined David Kelley, Mike Nuttall to form IDEO, as what was then the first full service design firm, and has now broadened to become an innovation firm that helps companies develop innovative products, processes, customer experiences and organizational designs. I've known Bill for about a decade and have always been touched by both his grace and brilliance, and range of skills -- and they are all on display in this beautiful book. Bill is perhaps best known as the designer of the Grid, the first laptop computer in 1981, but that is just one of the many, many designs he has contributed to.

This book --using interviews with many of the most influential and important people and their stories in the product design and innovation world over the past 30 years or so -- demonstrates what design thinking is and how great people do it. Read it, studying it, talk about it. I've read a lot of books on creativity and design, I've try to study it, teach it, apply it myself, but while there is a lot of good stuff out there, this is the masterpiece, the top of the pops.

If you are going to read one book on how to do creative work in the real world, this is it. The 700 images, the stories, the writing are all relentlessly beautiful and instructive.

Not only that, the process that Bill used to create the book also is an example of the design thinking and action at its best -- the process and the product demonstrate why Bill is known as one of the most skilled designers in the world (and I mean both technically and socially skilled). I had heard about the book a bit from Bill, as I was amazed to hear that he was -- with help from key people at IDEO and his social network -- producing everything in the book himself, writing all the words, doing all the interviews with 40 or so designers and innovators who are the main focus of the book -- everyone from Doug Englebart (inventor of the computer mouse) to Google's Larry Page to Wil Wright (creator of the Sims), to designing the layout and cover, to using desktop publishing and video editing software to himself to bring it all together. In fact, I confess that although I have made it through the text, I haven't even looked at the DVD yet that is included with the book, and as I've implied, Bill also produced.

In the name of full disclosure, I am an IDEO Fellow and have known and admired Bill for along time. But I know and admire lots of people who write books on creativity and innovation. This is the masterpiece in my view. This book is published by MIT Press -- which has had few of any books at the top of the best-seller list in its history -- and it is about 500 pages longer than most books that are slated to be hit sellers. But it deserves to be a best seller given the current clamoring for creativity and innovation throughout the world. Designing Interactions only costs $26.37 on Amazon -- and it has more useful information and inspiration than any 10 other books you are likely to buy that are vaguely related to the subject -- and they don't have a DVD.

Now I have to go back to my other chores and resist the temptation to watch the DVD for another couple days. It is 100 minutes!

P.S. Checkout the Designing Interactions Website -- you can see video clips from the DVD there and read a sample chapter. The URL is http://www.designinginteractions.com/

Summary of Designing Interactions

Digital technology has changed the way we interact with everything from the games we play to the tools we use at work. Designers of digital technology products no longer regard their job as designing a physical object--beautiful or utilitarian--but as designing our interactions with it. In Designing Interactions, award-winning designer Bill Moggridge introduces us to forty influential designers who have shaped our interaction with technology. Moggridge, designer of the first laptop computer (the GRiD Compass, 1981) and a founder of the design firm IDEO, tells us these stories from an industry insider's viewpoint, tracing the evolution of ideas from inspiration to outcome. The innovators he interviews--including Will Wright, creator of The Sims, Larry Page and Sergey Brin, the founders of Google, and Doug Engelbart, Bill Atkinson, and others involved in the invention and development of the mouse and the desktop--have been instrumental in making a difference in the design of interactions. Their stories chart the history of entrepreneurial design development for technology.Moggridge and his interviewees discuss such questions as why a personal computer has a window in a desktop, what made Palm's handheld organizers so successful, what turns a game into a hobby, why Google is the search engine of choice, and why 30 million people in Japan choose the i-mode service for their cell phones. And Moggridge tells the story of his own design process and explains the focus on people and prototypes that has been successful at IDEO--how the needs and desires of people can inspire innovative designs and how prototyping methods are evolving for the design of digital technology.Designing Interactions is illustrated with more than 700 images, with color throughout. Accompanying the book is a DVD that contains segments from all the interviews intercut with examples of the interactions under discussion.Interviews with:Bill Atkinson ? Durrell Bishop ? Brendan Boyle ? Dennis Boyle ? Paul Bradley ? Duane Bray ? Sergey Brin ? Stu Card ? Gillian Crampton Smith ? Chris Downs? Tony Dunne ? John Ellenby ? Doug Englebart ? Jane Fulton Suri ? Bill Gaver ? Bing Gordon ? Rob Haitani ? Jeff Hawkins ? Matt Hunter ? Hiroshi Ishii ? Bert Keely ? David Kelley ? Rikako Kojima ? Brenda Laurel ? David Liddle ? Lavrans Løvlie ? John Maeda ? Paul Mercer ? Tim Mott ? Joy Mountford ? Takeshi Natsuno ? Larry Page ? Mark Podlaseck ? Fiona Raby ? Cordell Ratzlaff ? Ben Reason ? Jun Rekimoto ? Steve Rogers ? Fran Samalionis ? Larry Tesler ? Bill Verplank ? Terry Winograd ? Will Wright

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