E-Commerce 2009 (5th Edition)
by Carol Guercio Traver, Kenneth Laudon
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Book Summary Information
Author: Carol Guercio Traver, Kenneth LaudonEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-11-15
ISBN: 0136007112
Number of pages: 904
Publisher: Prentice Hall
Book Reviews of E-Commerce 2009 (5th Edition)
Book Review: E-commerce revelead
Summary: 5 Stars
If you are planning to create your own e-business, if you are an IT specialist that wants to know more about management related issues of e-commerce and avoid already known technicalities, or if you simply want to learn about the subject, THIS IS THE BOOK.
It has detailed explanation on different topics, analyzed under managerial, social and slightly (only the necessary) technical issues. All arguments are supported by data, graphs or papers, making it a reliable source of information.
100% recommendable.
Summary of E-Commerce 2009 (5th Edition)
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
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