E-Commerce: Business,Technology, Society (4th Edition)
by Carol Guerico Traver, Kenneth C Laudon
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Book Summary Information
Author: Carol Guerico Traver, Kenneth C LaudonEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-01-07
ISBN: 0136006450
Number of pages: 896
Publisher: Prentice Hall
Book Reviews of E-Commerce: Business,Technology, Society (4th Edition)
Book Review: I love it!
Summary: 5 Stars
I used this book for an E-Commerce course I've taken over the Summer'08 and loved reading every bit of it!
Given that there are incredible number of mistakes in the Chapter on Security related issues, but the pros out weigh the cons by a HUGE margin.
This book for me was an absolute joy to read, and I don't think I've read any book off late that has so much packed in it!
Summary of E-Commerce: Business,Technology, Society (4th Edition)
This comprehensive, market-leading?book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.General Books
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