E-Commerce: Business,Technology, Society (4th Edition)
by Carol Guercio Traver, Kenneth C Laudon
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Book Summary Information
Author: Carol Guercio Traver, Kenneth C LaudonEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-01-07
ISBN: 0136006450
Number of pages: 896
Publisher: Prentice Hall
Book Reviews of E-Commerce: Business,Technology, Society (4th Edition)
Book Review: Needed for class, not a bad book
Summary: 4 Stars
I needed the book for class and was put off by it's size. However, it is not a bad read. Though it is stocked with information, the chapters are broken up with stories of real-life situations.
Summary of E-Commerce: Business,Technology, Society (4th Edition)
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.General Books
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