Framework for Marketing Management (3rd Edition)
by Kevin Lane Keller, Philip Kotler
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Book Summary Information
Author: Kevin Lane Keller, Philip KotlerEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-04-28
ISBN: 0131452584
Number of pages: 384
Publisher: Prentice Hall
Summary of Framework for Marketing Management (3rd Edition)
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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