Free Ride: John McCain and the Media
by David Brock, Paul Waldman
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Book Summary Information
Author: David Brock, Paul WaldmanEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-03-25
ISBN: 0307279405
Number of pages: 218
Publisher: Anchor
Book Reviews of Free Ride: John McCain and the Media
Book Review: Will the Real John McCain Please Stand Up?
Summary: 4 Stars
John McCain is a marketing phenomenon who has been able to project an image that entirely belies his real self according to the authors Brock and Waldman. He sells it to the press who sell it to the rest of the nation.
He is styled as a self-effacing war hero who never likes to bring up his captivity in public, except he continually manages to do so. Phrases like: "I haven't been asked so many questions since I was interrogated in Hanoi," or "I missed Woodstock, I was someplace else," or "Well, the longest place I lived was in Hanoi for five and a half years." (He actually grew up in the suburbs outside of D.C.). Even though the Senate and the House of Representatives are filled with people who served honorably and bravely, their names are never associated with their experience. For John McCain, the press will mention this experience of yesteryear almost as if it is a subtitle every time his name is written or spoken. On the other hand, if John Kerry mentions his service to his country, it won't be long before the media will accuse him of trying to exploit his record for political gain--not so for the Arizona senator.
John McCain is a maverick and a moderate. If a maverick is defined as a person who goes against the grain and is willing to take risks, particularly political ones, he isn't it. John McCain has only bucked his party on issues that have already been popular with the public such as finance reform, immigration, and tobacco. His bill at finance reform was toothless to the point of being ineffectual except in helping republicans. Although against lobbying, McCain has a number of lobbyists who have, and are working on behalf of his campaign.
Real mavericks such as Russ Feingold who was the only one to vote against the Patriot Act, a truly unpopular thing to do shortly after the attack of 9/11, is never referred to in the media as a maverick. Other republicans such as Lincoln Chaffee, Susan Collins, and Olympia Snowe have voted against their own party far more often than the "media-labeled maverick."
McCain, the "moderate" has voted more often with his party than almost anyone else, and that means voting conservative. Over his legislative lifetime, he has averaged 80% voting the party line. The "Christian Coalition of America," as well as "Concerned Women of America," who want to bring "biblical principles into all levels of public policy," gave him high ratings. This is hardly the mark of a centrist. Surprisingly, the media make the excuse that McCain is making these concessions to achieve a worthy goal. According to the media, this is pandering to the party base by other politicians, but since their "intuition" is that it makes McCain "uncomfortable," it is a measure of his strength and character.
He is a straight-shooter. Unfortunately, no one has waffled or flip-flopped more than a large stack in the past eight years than McCain on tax cuts, ethanol, intelligent design, marriage, and anti-gay discrimination. The only thing he hasn't appeared to change his mind on is Roe v. Wade because no one knows for sure exactly where he stands having flip-flopped from against repeal, to indifference, to for its repeal.
Legislators in both houses frequently work both sides of the aisle to come to agreement and pass laws. When McCain has done it, it was because he was putting principle above party, when it has been others, the media reports how they have been pandering to the right or left e.g. Hillary Clinton said that reducing abortions could happen by providing greater funding for birth control, an issue she has always held. However, it didn't take long for the media to claim that she was pandering to the right, and sacrificing her principles.
The other free ride is that McCain is a man of character, which has been summed up by his experience as a prisoner of war. Nothing is mentioned of McCain's involvement in the Keating Five scandal where he tried to quash an investigation into the savings and loan malfeasance against his good friend and political campaign contributor, John Keating. There was considerable evidence that John McCain's office then leaked information to the press, which made the others involved appear to have played a larger role than McCain. He would later lie about the leaks under oath.
Finally, Brock and Waldman talk about the pack mentality amongst the media. They travel on the same planes and buses. They eat in the same restaurants and sleep in the same hotels. They talk and share notes. A pack mentality begins to form. When new media members hear the adulation of McCain from those who have been with him, the "Halo Effect" begins to form.
Yesterday, I watched Tim Russert mention McCain, the maverick on "Meet the Press." I think these authors might be on to something. See how many times between here and November you will hear or read about John McCain as a maverick, and John McCain, as a former P.O.W."
Brock and Waldman wonder when those in the media will be introspective enough to ask themselves if they are judging candidate McCain by a different standard than others, and if such thinking is a disservice to the public. To quote the authors: "One might even say the reporter who was willing to ask those questions might even be a maverick."
I couldn't have said it better.
Also Recommended:
Welch, Matt, "McCain: the Myth of a Maverick."
Waldman, Glenn, "Great American Hypocrites: Toppling the Big Myths of Republican Politics."
I recommend googling "Pygmalion Effect," or "Halo and Horns Effect" for those of you who might not be familiar with it.
Summary of Free Ride: John McCain and the Media
We live in a gotcha media culture that revels in exposing the foibles and hypocrisies of our politicians. But one politician manages to escape this treatment, getting the benefit of the doubt and a positive spin for nearly everything he does: John McCain. Indeed, even during his temporary decline in popularity in 2007, the media continued to support him by lamenting his fate rather than criticizing the flip flops and politicking that undermined his popular image as a maverick.David Brock and Paul Waldman show how the media has enabled McCain's rise from the Keating Five scandal to the underdog hero of the 2000 primaries to his roller-coaster run for the 2008 nomination. They illuminate how the press falls for McCain's ?straight talk? and how the Arizona senator gets away with inconsistencies and misrepresentations for which the media skewers other politicians. This is a fascinating study of how the media shape the political debate, and an essential book for every political junkie.
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