Google: The Missing Manual

Google: The Missing Manual
by J D Biersdorfer J.D., Matthew MacDonald, Rael Dornfest, Sarah Milstein

Google: The Missing Manual
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Book Summary Information

Author: J D Biersdorfer J.D., Matthew MacDonald, Rael Dornfest, Sarah Milstein
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-03-17
ISBN: 0596100191
Number of pages: 464
Publisher: O'Reilly Media
Product features:
  • ISBN13: 9780596100193
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Book Reviews of Google: The Missing Manual

Book Review: Second Edition as good as the First
Summary: 5 Stars

The second edition was only released last month, so all reviews written prior to March 2006 are referring to the first edition. This is a worthwhile upgrade, with about 80% new content from what I can tell from comparing the two editions. This should be no surprise, as Google's usability and features have been growing right along with its stock price over the past two years.

The authors start out with simple features such as the "cached" and "similar pages" links, the little-known but powerful Google Answers, and the timesaving and pop-up-avoiding Google Toolbar. The authors also show how to use Google as a calculator, dictionary and package tracker. Readers will also learn techniques and tricks such as which search words to choose and how to ask for the specific items that Google can find. A full chapter is devoted to Gmail, which is Google's reliable free email service. Part 3 of the book is devoted to webmastering with Google by guiding readers through getting listed in Google, and taking advantage of AdWords, AdSense, and Google Analytics to make money on the Web.

The one new tool that Google sports that worries me is Google Desktop. Google Desktop Search is what you might call a distributed application. Part of the application gets installed onto your own computer, while part of it runs off of Google's Web site. The idea behind coding the application in this manner is that you can visit Google and search either the Internet or your own PC through a single interface. After installing Google Desktop Search, an index is made of the contents of your PC. Included in the index are E-mail messages contained in Outlook and Outlook Express. The software also indexes Microsoft Word, Excel, and PowerPoint files, as well as plain text and AOL Instant Messenger chats. This seems easily exploitable by hackers, and I think that the book should make more of the potential dangers. I notice that Amazon does not show the table of contents, so I do that here:

PART 1: SEARCHING WITH GOOGLE
Chapter 1. Google 101
The Heart of Google: Basic Text Searches
How to Get More out of Google
Two Important Google Quirks
Interpreting Your Results
When Not to Use Google
Nine Very Cool Google Tricks
A Final Tip: Googling Google
Chapter 2. Superior Searching
Have It Your Way: Setting Preferences
Advanced Search
Advanced Search on Steroids
Searching by Language and Country
Searching by Town
Getting Fancy with Syntax
Mixing Syntax
Anatomy of a Google URL

PART 2: GOOGLE TOOLS
Chapter 3. Googling Further: Images, News, Maps, and More
Google Images
Google News
Google Maps
Google Directory
Google Print
Chapter 4. Googling with Others: Groups and Answers
Google Groups
Google Answers
Chapter 5. Shopping with Google
When to Use Froogle
Finding Stuff with Froogle
Chapter 6. The Google Toolbar
The Google Toolbar: Search Faster
Other Browsers with Google Features
Chapter 7. More Cool Google Tools
Alternative Search Boxes
Bookmarklets
Google Desktop Search
Google Deskbar
Experimental Google Tools
Google Wireless
Google SMS

PART 3: GOOGLE FOR WEBMASTERS
Chapter 8. Becoming a Search Result
Getting Your Site Ready for Google
Getting Google's Attention
Does Google Know You're There?
Rising in Google Results
Getting Rid of Google
Adding Google Searches to Your Site
Chapter 9. Making Money with Google
Google AdSense
Google AdWords
Chapter 10. Google Analytics
How Google Analytics Works
Setting Up Google Analytics
A Snapshot of Your Web Traffic
Assessing Your Site
Goal Tracking
Understanding Your Visitors

PART 4: GMAIL
Chapter 11. Gmail
Welcome to Gmail
Composing and Sending Messages
Gmail Mailbox Management
The Contacts List
Adjusting Your Account Settings
Other Cool Gmail Tricks
Three Other Ways of Reading Gmail

PART 5: APPENDIX
Appendix. The Google Wide Web
Sites That Use Google
Sites That Discuss Google

Summary of Google: The Missing Manual

Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button?

While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).

This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.

Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.

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