How Not to Start a Magazine
by B. Ann Bell

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Book Summary Information

Summary of How Not to Start a Magazine

It doesn't have to be that way.

Now, the information that might save your business is available to you in this magazine publishing guidebook. "How Not to Start a Magazine" is a summation of everything the author learned as an independent publisher. It was written so that you can avoid making the common mistakes made by many new publishers.

And avoiding those mistakes could be the key to your success.

In this book, you will learn:

- Why new magazines fail
- What supplies you absolutely must have to get started
- How to find freelance writers
- How to budget your printing expenses
- How to take advantage of inexpensive marketing tools
- How to price your advertising
- Where to find distributors
- How to accept credit cards
- Where to get your subscribers
- How much all of this will cost you
- And more

You can be one of the 5 percent, one of the elite few who launch a magazine and succeed. All you need is the right information, so you can make the right decisions.

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