How To Be a Graphic Designer Without Losing Your Soul
by Adrian Shaughnessy
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Book Summary Information
Author: Adrian ShaughnessyForeword: Stefan Sagmeister
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2005-09-22
ISBN: 1568985592
Number of pages: 160
Publisher: Princeton Architectural Press
Book Reviews of How To Be a Graphic Designer Without Losing Your Soul
Book Review: Accurate & Concise
Summary: 5 Stars
After 36 years in the business of design and illustration, I came across this book. The writing is direct and practical. The interviews with a number of world-class designers alone are worth the price of the book.
Summary of How To Be a Graphic Designer Without Losing Your Soul
Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.General Books
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