How to Do Everything with Podcasting
by Neville Hobson, Shel Holtz
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Book Summary Information
Author: Neville Hobson, Shel HoltzEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-06-15
ISBN: 0072263946
Number of pages: 360
Publisher: McGraw-Hill Osborne Media
Book Reviews of How to Do Everything with Podcasting
Book Review: How to Do MOST Everything with Podcasting.
Summary: 4 Stars
At the time of this review, How to Do Everything with Podcasting has been on the market for three years (c. 2007). However, the book's information, for the most part, is still relevant and valid.
Does this book teach the novice how to get started with podcasting? Absolutely.
It is irrefutable; podcasting has gone mainstream and is now used by major media entities to expand their existing or pre-existing radio shows and even businesses.
In Chapter 2: Who is Podcasting and Why. The authors site Forrester Research stat that podcasting will see significant growth by 2010 (well 2010 is coming to a close at the time of this review). However, podcasting shows no sign of slowing down. According to eMarketer, they project the growth to continue at least through 2013 and that there will be 37.6 million people downloading podcasts on a monthly basis (from 9% in 2008 to 17% in 2013--more than double, as you can see).
I found the hardware recommendations were good and reliable. I purchased the economical Behringer Eurotrack UB802 mixerBehringer UB802 Eurorack UB802 Mixer (8 Inputs). It was a cost effective mixer versus the Mackie. Also the Audiotechnica AT3035Audio Technica AT3035 Condenser Microphone was a good recommendation.
Audacity is common and a good open source software option for beginning podcasting. There are also additional hosting services such as GoDaddy's Quick Blog that has emerged since the publication of this book.
Some references are outdated as to be expected with any older publication. Minor examples include: PodcastStation is no longer in business. And the Voice Port in-line patch is no longer available for conducting interviews over the phone (at least I can't find it).
In closing, I liked that the authors included a legal section at the conclusion of the book. There are a lot of misinformed individuals on the social web these days that are creating User Generated Content without considering the legal ramifications, some of these individuals have a "free" mentality and think that other people's IP (intellectual property) is "Fair Use" without first seeking legal advice or doing their due diligence. It's a short term gain and will result in a Cease and Desist or worse yet, a lawsuit somewhere down the line... use your head and think outside the book and use common sense when using other people's intellectual property. Get clearance. Get permission. Do it right and produce a good, high-quality podcast.
There should always be a disclaimer with "Everything," in any title since technology constantly evolves, but MOST everything is included in this book and I would recommend it for a primer on podcasting.
Summary of How to Do Everything with Podcasting
Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.
- Subscribe to, download, and listen to podcasts
- Get the right hardware and software
- Plan, record, edit, and release your own podcast
- Incorporate music, sweeps, interviews, and other elements
- Connect with listeners using blogs, live chats, and user-created content
- Profit from your podcast through advertising, networking, and merchandising
- Tap into support services for help with production, hosting, bandwidth, and more
- Create customer-focused or business-to-business podcasts
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