How to Profit from the Art Print Market
by Barney Davey
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Book Summary Information
Author: Barney DaveyEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-06-05
ISBN: 0976960702
Number of pages: 280
Publisher: Bold Star Communications
Book Reviews of How to Profit from the Art Print Market
Book Review: An excellent guide with fantastic resources
Summary: 5 Stars
I recently finished reading this book and found it to be a fantastic resource for anyone who would like to sell art, whether that be original art, limited edition prints, open edition prints, posters, etc. Davey draws from many years at Decor magazine as an advertising sales rep, as well as someone who was involved with the trade shows that the parent company of Decor Magazine ran, including ArtExpo New York and ArtExpo Atlanta. He correctly notes how important these shows are for people to visit to get an idea about what type of work is selling (especially in the USA).
The tips offered for exhibitors at trade shows (supplied by another individual who he gives credit to) are excellent. I wish I had that list before I exhibited at ArtExpo NYC!
Just the weblinks given throughout the book of artists and many other helpful resources (and re-listed in the back of the book) are well worth the book's cost.
Barney Davey's honest commentary about the art world (from mom and pop frame shops to prestigious museums) and his willingness to express that there are exceptions to just about every rule and suggestion he offers, is both refreshing and entertaining.
As someone who has sold and licensed my photography for more than 10 years, I learned a lot about what goes on "behind closed doors" at galleries, frame shops, and magazine editorial and ad sales departments. Regardless of where you are on your journey to market and sell your artwork, I think you will benefit from this book.
Summary of How to Profit from the Art Print Market
How to Profit from the Art Print Market provides insights, advice, examples, and resources intended to demystify the arcane world of art print marketing. Barney Davey has authored this handbook of practical advice for visual artists seeking to enter the art print market. The book is a result of his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades. It details how artists can utilize the print market to take control of their career and create a profitable business from their original work. The wealth of benefits for visual artists in the print market include: secondary income from originals in print; third stream income from licensing; greater awareness for their work; diversifying their pricing; and keeping pace with demand for their originals to name a few. Given these advantages, it is surprising to find other fine art business and marketing books offer scant coverage of the print market. This dearth of information makes the details and insight offered in How to Profit from the Art Print Market invaluable. The book takes readers through a continuum of decisions artists must make to find success as a published artist. The hierarchy begins by helping artists define a clear goal of their career aspirations pertaining to commercial success. It moves through deciding whether to self-publish or to seek a publisher, assessing, and setting realistic goals based on available resources. It finishes with cogent advice on the multitude of actions necessary to succeed after settling on the best path to follow. In addition to specifics on self-publishing and finding and working with a publisher, the book offers advice on effective use of advertising, tradeshows, publicity and coaching on identifying trends, finding inspiration, Website and email marketing, licensing and more. Any visual artist with the desire to enjoy commercial success will find this book inspiring and informative.Business of Art Books
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