How to Start a Magazine
by James Kobak

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Book Reviews of How to Start a Magazine

Book Review: THE BEST!!! This one is the best out there
Summary: 5 Stars

Summary of How to Start a Magazine

The book starts with the basics: why there is a constant need for new magazines, what makes for a successful magazine, and the life cycle that all magazines go through. Then it plots out, step by step, what is involved in starting a magazine: how to test the concept for a new magazine, produce a pilot issue, develop a business plan, assemble a staff, raise money, and more. Next the book helps you develop an organizational plan: who's in charge of what, how the various departments get their jobs done, and how they interact with each other. Finally, Kobak covers how a magazine's strong brand can be used to expand into other areas, such as database marketing, book publishing, and the Internet.

Peppered throughout with immutable laws of magazine publishing, real-life examples, helpful charts, and 168 things you must do, the book concludes with appendices on the history of the business, sources of information, major suppliers and consultants, a glossary of terms, and other necessary facts and information about this growing industry.

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