How to Write Successful Fundraising Letters
by Mal Warwick
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Book Summary Information
Author: Mal WarwickEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2001-02-20
ISBN: 078795652X
Number of pages: 224
Publisher: Jossey-Bass
Summary of How to Write Successful Fundraising Letters
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.
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