Inside Larry and Sergey's Brain
by Richard L. Brandt
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Book Summary Information
Author: Richard L. BrandtEdition: Hardcover
Audio: English (Published)
Format: Bargain Price
Published: 2009-09-17
ISBN: N/A
Number of pages: 256
Publisher: Portfolio Hardcover
Book Reviews of Inside Larry and Sergey's Brain
Book Review: Inside Larry and Sergey's Brain
Summary: 4 Stars
There have been countless books about Google, but none like this one--a look into Larry and Sergey's brain by talking to everyone else around them. What's the fascination really all about? At the root of it all is the billions of dollars they've amassed, how they did it, how they are doing it, and perhaps, how you can do it to. Of course, it's also all about the Internet.
So, rather than focusing on the company as a whole, //Inside Larry & Sergey's Brain// by Richard Brandt zeroes in on the founders and their collective brain: how they parlayed their mutual strong moral foundation and counterintuitive ideas into a revolutionary business philosophy. And yes, by talking to a lot of other people, and what they think of Larry and Sergey. It's like looking at someone reflected in a mirror.
Based on interviews with current and former employees, competitors, partners and senior Google management, the book details how and why Larry Page and Sergey Brin are making Google much more than a search engine. It reveals the underlying strategy behind their seemingly quixotic investments and expansion, and analyzes the threat they pose to industries that are likely to be radically transformed by the Internet. Further, it explores the myriad misconceptions about Google's culture and idealism, it's "Don't be evil" philosophy, and the controversial role Larry and Sergey play in censorship and privacy on the Internet today.
Reviewed by Dominique James
Summary of Inside Larry and Sergey's Brain
An in-depth look at the strategies of Google's shockingly successful foundersYou've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin?
Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs.
Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders.
Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions.
For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business.
Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn't have Larry and Sergey.
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