Inside Steve's Brain
by Leander Kahney
Book Summary Information
Author: Leander KahneyEdition: Hardcover
Format: Bargain Price
Published: 2008-04-17
ISBN: N/A
Number of pages: 304
Publisher: Portfolio Hardcover
Book Reviews of Inside Steve's Brain
Book Review: My opinion
Summary: 3 Stars
Hi,
I found this book by mistake. In that moment I was a brand manager in M?xico for a French organization. I never imaging that this book was so interesting because let you improve your capabilities as a brandmanager.
Before this book, I thought that the loyalty to the MAC rpoducts was only Marketing. After read this book, I understand the complex strategy and effort of Steve and his team.
This guy is not Henry Ford. But in my opinion, the author let you see his strenghs, its weaknesses between differents situations and the kind of decisions and ...maybe this guy is so close to create that kind of change that ford did last century.
Enjoy it!!
Valenzo
Summary of Inside Steve's Brain
Steve Jobs has turned his personality traits into a business philosophy. Here's how he does it.It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs-not his heart or his famous temper, but his mind. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.
Jobs is an elitist who thinks most people are bozos-but he makes gadgets so easy to use, a bozo can master them.
He's a mercurial obsessive with a filthy temper-but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.
He's a Buddhist and anti-materialist-but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.
In short, Jobs has embraced the traits that some consider flaws-narcissism, perfectionism, the desire for total control-to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.
In Inside Steve's Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands.
The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve's brain, and might even teach you something about how to build your own culture of innovation.
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