Inside Steve's Brain
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Book Summary Author: Leander Kahney Edition: Hardcover Audio: English (Published) Format: Bargain Price Published: 2008-04-17 ISBN: N/A Number of pages: 304 Publisher: Portfolio Hardcover |
| New | New Usually ships in 1-2 business days | $7.76 | ||
| Used | Used Usually ships in 1-2 business days | $3.61 |
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Book Reviews of the Inside Steve's Brain
Customer Review: My opinion
Summary: 3 Stars
Hi,
I found this book by mistake. In that moment I was a brand manager in México for a French organization. I never imaging that this book was so interesting because let you improve your capabilities as a brandmanager.
Before this book, I thought that the loyalty to the MAC rpoducts was only Marketing. After read this book, I understand the complex strategy and effort of Steve and his team.
This guy is not Henry Ford. But in my opinion, the author let you see his strenghs, its weaknesses between differents situations and the kind of decisions and ...maybe this guy is so close to create that kind of change that ford did last century.
Enjoy it!!
Valenzo