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 Marketing Management 12th Edition (Economy Edition)
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 The effects of sequential introduction of brand extensions: Technical working paper (Report) |  Marketing Management, Canadian Edition (Hardcover)
About the Author
Kevin Lane Keller is one of the top marketing academics of his generation. He... |  Memory in advertising: The effect of advertising retrieval cues on brand evaluations (Report) |  Marketing Management: A South Asian Perspective |  Strategic Brand Management |
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 Strategic Brand Management: Building, Measuring, and Managing Brand Equity |  Marketg Managemt & Marketg Plan Pro6.0 Pkg
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Hill and Lederer in this book give us a very convincing argument why branding must be treated as... |
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 Conceptualizing, measuring, and managing customer-based brand equity (Report / Marketing Science Institute)
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