Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)

Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)
by Jeffrey Gitomer

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Book Summary Information

Author: Jeffrey Gitomer
Edition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-04-14
ISBN: 0131576070
Number of pages: 220
Publisher: FT Press
Accessories:

Book Reviews of Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)

Book Review: A beginner's guide to the art of persuasion
Summary: 3 Stars

Jeffrey Gitomer has written numerous "Little" books on sales and motivational techniques, all titled with signature colors. These books provide straightforward encouragement in a jovial tone. Gitomer offers you information and confidence; he's not so interested in depth. His mission is to teach the uninformed, the unskilled, the shy and the wary how to be persuasive for their own profit. He opens the door into public speaking and presentations, and tries to imbue his readers with self-assurance by being visually jazzy, super accessible and totally elementary to read. His weapons of choice include full-page big-type quotations (often of his own aphorisms), emphatic repetition of basic advice, plenty of capital letters and pages of informative check-off lists. getAbstract invites novice salespeople (in particular) as well as new speakers and presenters to find a cheerleader here, waving his green pom-poms and yelling catchy advice to help you muster your personal power in public.

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Summary of Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)

Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion.He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.

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