Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
List Price:
Our Price: $9.99
You Save: $16.01 (62%)
Availability: Usually ships in 1-2 business days
Buy Used: from $6.25 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: Chip Heath, Dan HeathEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-01-02
ISBN: 1400064287
Number of pages: 291
Publisher: Random House
Product features:
- ISBN13: 9781400064281
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Summary of Made to Stick: Why Some Ideas Survive and Others Die
Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas?business people, teachers, politicians, journalists, and others?struggle to make their ideas ?stick.?Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the ?human scale principle,? using the ?Velcro Theory of Memory,? and creating ?curiosity gaps.?
In this indispensable guide, we discover that sticky messages of all kinds?from the infamous ?kidney theft ring? hoax to a coach?s lessons on sportsmanship to a vision for a new product at Sony?draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It?s a fast-paced tour of success stories (and failures)?the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of ?the Mother Teresa Effect?; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas?and tells us how we can apply these rules to making our own messages stick.
Systems & Planning Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Systems & Planning Books
Essentials of Strategic Managementby Gamble Thompson
Mcgraw Hill Higher Education; Published: 2010-02-01; Paperback; Book
Best price: $30.00
Marketing Strategyby Orville Walker
Mcgraw Hill Higher Education; Published: 2002-05-02; Paperback; Book
Best price: $49.99
Corporate Strategic Analysisby Marcus C. Bogue, Elwood Spencer Buffa
Free Pr; Published: 1986-06; Hardcover; Book
Best price: $15.00
Price in other shops:
The New Strategists : Creating Leaders at All Levelsby Stephen J. Wall, Shannon Rye Wall
Free Press; Published: 1995-10-19; Hardcover; Book
Best price: $1.61
Price in other shops:
Top Marketing and Media Companies in the UK (Corporate Research Foundation)by Corporate Research Foundation
HarperCollins Business; Published: 2001-11-19; Paperback; Book
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Designby Tom Kelley~Tom Peters~Tom Peters
Currency; Published: 2001; Hardcover; Book
Sur Petition: Creating Value Monopolies When Everyone Else in Merely Competingby Edward de Bono
HarperCollins Publishers Ltd; Published: 1993-02-01; Paperback; Book
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengersby Alexander Osterwalder, Yves Pigneur
Wiley; Published: 2010-07-13; Paperback; Book
Best price: $15.21
Price in other shops:
Contemporary Strategy Analysis: Text Onlyby Robert M. Grant
Wiley; Published: 2010-02-16; Paperback; Book
Best price: $44.99
Managerial Economics & Business Strategyby Michael Baye
McGraw-Hill/Irwin; Published: 2007-10-09; Hardcover; Book
Best price: $24.99
Similar Books and other products
Harvard Business Review on Sales and Selling (Harvard Business Review Paperback)by Harvard Business Press
Harvard Business Press; Published: 2009-01-05; Paperback; Book
Best price: $10.78
Price in other shops:
Tribes: We Need You to Lead Usby Seth Godin
Portfolio Hardcover; Published: 2008-10-16; Hardcover; Book
Best price: $12.02
Price in other shops:
Presentation Zen: Simple Ideas on Presentation Design and Deliveryby Garr Reynolds
New Riders Press; Published: 2008-01-04; Paperback; Book
Best price: $20.59
Price in other shops:
Influence: The Psychology of Persuasion (Collins Business Essentials)by Robert B. Cialdini
HarperBusiness; Published: 2006-12-26; Paperback; Book
Best price: $9.19
Price in other shops:
A Whack on the Side of the Head: How You Can Be More Creativeby Roger von Oech
Business Plus; Published: 2008-05-05; Paperback; Book
Best price: $5.98
Price in other shops:
Influence: Science and Practice (5th Edition)by Robert B. Cialdini
Prentice Hall; Published: 2008-08-08; Paperback; Book
Best price: $12.00
Price in other shops:
The Tipping Point: How Little Things Can Make a Big Differenceby Malcolm Gladwell
Back Bay Books; Published: 2002-01-07; Paperback; Book
Best price: $7.95
Price in other shops:
Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofitsby Joseph Barbato, Danielle Furlich
Touchstone; Published: 2000-01-15; Paperback; Book
Best price: $9.62
Price in other shops:
Resonate: Present Visual Stories that Transform Audiencesby Nancy Duarte
Wiley; Published: 2010-09-28; Paperback; Book
Best price: $15.27
Price in other shops:
Switch: How to Change Things When Change Is Hardby Chip Heath, Dan Heath
Crown Business; Published: 2010-02-16; Hardcover; Book
Best price: $12.25
Price in other shops: