Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
by Amy Joyner, Kirk Kazanjian

Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
List Price: $24.95
Our Price: $5.88
You Save: $19.07 (76%)
Availability: Usually ships in 1-2 business days
Buy Used: from $1.99 (click here)
Category: Book
See more book details and other editions


or

Book Summary Information

Author: Amy Joyner, Kirk Kazanjian
Edition: Hardcover
Audio: English (Original Language); English (Published)
Published: 2003-10-17
ISBN: 0471432091
Number of pages: 240
Publisher: Wiley

Book Reviews of Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

Book Review: Lifestyle Magazine
Summary: 5 Stars

As owner of an online Lifestyle Magazine, we are all wondering will Krispy Kreme go low-fat, low-carb, or no-sugar?

She Unlimited Magazine
sheunlimited.com

Summary of Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

Praise for Making Dough

"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books

"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor

"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter

"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow

"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR

"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee

Company Profiles Books

Book Subjects
Most talked about in Company Profiles Books
Outwitting Writer's Block: And Other Problems of the Pen (Greatest) ImageOutwitting Writer's Block: And Other Problems of the Pen (Greatest)
by Jenna Glatzer
The Lyons Press; Published: 2004-01; Paperback; Book
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America ImageGetting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America
by David Kiley
John Wiley & Sons; Published: 2001-10-12; Hardcover; Book
Best price: $8.64
Price in other shops: $27.95
Against the Odds: An Autobiography ImageAgainst the Odds: An Autobiography
by James Dyson
Texere; Published: 2003-04-17; Hardcover; Book
Best price: $6.77
Price in other shops: $35.95
Spellbound: My Journey Through a Tangled Web of Success ImageSpellbound: My Journey Through a Tangled Web of Success
by Robert Morgan Styler
Sandy Creek Publishing; Published: 1998-01-01; Paperback; Book
Best price: $5.00
Price in other shops: $12.95
Rats in the Grain: The Dirty Tricks and Trials of Archer Daniels Midland, the Supermarket to the World ImageRats in the Grain: The Dirty Tricks and Trials of Archer Daniels Midland, the Supermarket to the World
by James B. Lieber
Basic Books; Published: 2002-01-09; Paperback; Book
Best price: $9.99
Price in other shops: $16.95
Watch It Made in the U.S.A.: A Visitor's Guide to the Companies That Make Your Favorite Products ImageWatch It Made in the U.S.A.: A Visitor's Guide to the Companies That Make Your Favorite Products
by Bruce Brumberg, Karen Axelrod
John Muir Pubns; Published: 1994-12; Paperback; Book
Best price: $6.35
Price in other shops: $16.95
The Houses That Sears Built; Everything You Ever Wanted To Know About Sears Catalog Homes ImageThe Houses That Sears Built; Everything You Ever Wanted To Know About Sears Catalog Homes
by Rosemary Thornton
Gentle Beam Publications; Published: 2002-03-25; Paperback; Book
Best price: $42.98
Beer School: Bottling Success at the Brooklyn Brewery ImageBeer School: Bottling Success at the Brooklyn Brewery
by Steve Hindy, Tom Potter
Wiley; Published: 2007-02-09; Paperback; Book
Best price: $9.46
Price in other shops: $16.95
Hard Drive: Bill Gates and the Making of the Microsoft Empire ImageHard Drive: Bill Gates and the Making of the Microsoft Empire
by James Wallace, Jim Erickson
Collins Business; Published: 1993-05-26; Paperback; Book
Best price: $5.15
Price in other shops: $17.95
The MouseDriver Chronicles ImageThe MouseDriver Chronicles
by John Lusk, Kyle Harrison
Basic Books; Published: 2002-01; Hardcover; Book
Best price: $4.36
Price in other shops: $24.00
Similar Books and other products
Grinding It Out: The Making Of McDonald's ImageGrinding It Out: The Making Of McDonald's
by Ray Kroc
St. Martin's Paperbacks; Published: 1992-04-15; Mass Market Paperback; Book
Best price: $3.80
Price in other shops: $7.99
Norpro Nonstick 6 Cavity Donut Pan ImageNorpro Nonstick 6 Cavity Donut Pan
Norpro; Norpro; Release date: 2006-01-18; Kitchen
Best price: $11.89
Price in other shops: $13.99
Donuts: An American Passion ImageDonuts: An American Passion
by John T. Edge
Putnam Adult; Published: 2006-05-18; Hardcover; Book
Best price: $4.58
Price in other shops: $19.95
Glazed America: A History of the Doughnut ImageGlazed America: A History of the Doughnut
by Paul R. Mullins
University Press of Florida; Published: 2008-09-07; Hardcover; Book
Best price: $12.90
Price in other shops: $24.95
Ateco 2-1/2-Inch Stainless Steel Doughnut Cutter ImageAteco 2-1/ 2-Inch Stainless Steel Doughnut Cutter
Harold Import Company, Inc.; Harold Import Company, Inc.; Kitchen
Best price: $2.25
Price in other shops: $3.99
Ateco 3-1/2-Inch Stainless Steel Doughnut Cutter ImageAteco 3-1/ 2-Inch Stainless Steel Doughnut Cutter
Harold Import Company, Inc.; Harold Import Company, Inc.; Kitchen
Best price: $2.95
Price in other shops: $4.50
Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey ImageTime to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey
by William Rosenberg
Lebhar-Friedman Books; Published: 2001-11-25; Hardcover; Book
Best price: $24.94
Price in other shops: $24.95
Nostalgia DON-100 Dough-Nu-Matic Doughnut Maker ImageNostalgia DON-100 Dough-Nu-Matic Doughnut Maker
The Helman Group; Nostalgia; Kitchen
Best price: $118.79
Price in other shops: $149.99
Norpro 3496 Donut and Cookie Cutter 2-3/4-Inch Stainless Steel ImageNorpro 3496 Donut and Cookie Cutter 2-3/ 4-Inch Stainless Steel
Norpro; Norpro; Kitchen
Best price: $3.92
Price in other shops: $7.00
The Donut Book ImageThe Donut Book
by Sally Levitt Steinberg
Storey Publishing, LLC; Published: 2004-10-15; Paperback; Book
Best price: $8.00
Price in other shops: $14.95