Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
by Amy Joyner, Kirk Kazanjian
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Book Summary Information
Author: Amy Joyner, Kirk KazanjianEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2003-10-17
ISBN: 0471432091
Number of pages: 240
Publisher: Wiley
Book Reviews of Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
Book Review: Average business book but interesting aspects of the Krispy Kreme Culture
Summary: 3 Stars
Making Dough is a "popular" business analysis of the Krispy Kreme company and looks at why it is successful. While the book is not bad it is lacking in details or hard business analysis that seems to be an overall trend in newer business books. This will not get into profit and loss ratios, in-depth marketing's schemes, or financial details that make business books worth reading to learn about a business. Nor it is a history of the company giving you insight into why it developed the way that it did. The reader gets a little taste of the history, a little taste of the franchise model, and 12 "key" aspects to business that could be gleamed from any intro to business class in college. If you are looking more into why Krispy Kreme has become a part of Americana culture this book may serve you better as they are some great sociological insights which bring this book up from two stars to three. Overall just kind of average.
Summary of Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
Praise for Making Dough"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books
"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor
"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter
"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow
"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR
"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee
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