Management Mistakes and Successes

Management Mistakes and Successes
by Robert F. Hartley

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Book Summary Information

Author: Robert F. Hartley
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-10-31
ISBN: 0470087005
Number of pages: 432
Publisher: Wiley
Accessories:

Book Reviews of Management Mistakes and Successes

Book Review: Interesting Book
Summary: 4 Stars

I bought this book for a class that I am taking. It is well written and each case is very interesting. The author looks at each case to determine what the intent of each company was, what the result of their effort was, and what should have been done to help the student to learn from the mistakes made by the companies. I am enjoying reading this book.

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Summary of Management Mistakes and Successes

To know what works, understand what didn't!

Great business leaders don't manage to avoid mistakes. They manage to learn from them. Now, you can go out and make your own errors--and suffer the consequences--or you can read this book and painlessly glean the secrets of successful management strategy from the real-life missteps of some of the foremost corporations and business leaders.

In the Ninth Edition of this classic book, Robert Hartley takes you inside the trials and tribulations of top companies to examine the crises the managers faced, the decisions they made, and the results, both good and bad, of their actions. Out of these tales of reckless acquisitions, strategic bungles, lost opportunities, failed leadership, and entrepreneurial exuberance gone wild, Hartley hands you practical insights and strategic principles that will guide you down your own road to success.

Under the microscope, you'll find such instructive cases as:
* Quaker's acquisition of Snapple that was anything but sweet
* Euro Disney's bungling of a successful format
* Ford's crash-and-burn handling of the Explorer/Firestone fiasco
* Vanguard's success in taking the road less traveled
* Southwest Airlines' dubious challenge to "try to match our prices"
* Boeing's continuing battle for dominance with Airbus

Fully revised and updated, the Management Mistakes, Ninth Edition covers every key aspect of management--managing performance and crises; mergers and acquisitions; planning; leadership and execution; controls and oversight; and entrepreneurship. And for the first time, the book includes "Great Comebacks"--tales of companies and leaders who actually did learn from their mistakes, so you can too.

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