Marketing

Marketing
by Roger Kerin, Steven Hartley, William Rudelius

Marketing
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Book Summary Information

Author: Roger Kerin, Steven Hartley, William Rudelius
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-03-20
ISBN: 0073404721
Number of pages: 784
Publisher: McGraw-Hill/Irwin
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Summary of Marketing

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty?from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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