Marketing Books


Black Is the New Green: Marketing to Affluent African Americans Best Price: $24.02 The general market for luxury goods has become stagnant. Given the new economic reality of the...	Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Best Price: $10.70 "Killing Giants" unveils practical strategies for overtaking larger competitors in any...	The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) Best Price: $19.99 This is no mere academic exercise despite its having been published by a university press....	The Consumer Trap: Big Business Marketing in American Life (History of Communication) Best Price: $23.61 "The Consumer Trap" by Michael Dawson is a brilliant analysis of big business...	Analysis for Marketing Planning Best Price: $5.00 Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and...



Essentials of Marketing (Irwin series in marketing) Best Price: $0.01 A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material...	Basic Marketing Best Price: $1.00 "Basic Marketing, 17/e" builds on the foundation pillars of previous editions - the...	Australian Edition Overhead Transparencies Masters Basic Marketing	Management of a Sales Force	Marketing Management: Knowledge and Skills (Irwin/McGraw-Hill Series in Marketing) Best Price: $4.98 Combining text and cases, this book features 40 cases, some taken from INSEAD, covering global,...



Marketing Channels Best Price: $15.99 In a business world that is constantly changing, it is absolutely critical to understand the...	Handbook Of Direct Mail: The Dialogue Method Of Direct Communication I was one of the lucky few who secured this direct mail communications bible before the English...	Advertising Research: Theory & Practice (2nd Edition) Best Price: $78.94 Discover how to design and use advertising research. In order to become a successful...	Doing Business in New Vietnam (Prentice Hall Emerging World Market Series) Best Price: $18.95 This is basically a "how to" Q and A book resembling what might be a FAQ sheet...	Consumer Behavior (10th Edition) Best Price: $80.00 I've only ordered two books off amazon this semester and this product was by far the most...

Basic Marketing Research with Excel (3rd Edition) Best Price: $115.00 A concise presentation of marketing research fundamentals. Basic Marketing...	Marketing Research	Marketing Research Best Price: $14.99 It's not what it seems! Definitely not as boring as its cover. I have read certain books on...	Marketing: Real People, Real Choices Value Package (includes Brand You) (5th Edition) Best Price: $22.49 The book was in pretty good condition. For the price compared to purchasing on-campus or in the...	Marketing: An Introduction (10th Edition) Best Price: $130.00 The book does not come with the My Marketing Lab Access Code. Although, this book was slightly...

Analysis for Strategic Market Decisions	Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Paperback) Best Price: $15.52 Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is a book...	Yes We Did! An inside look at how social media built the Obama brand Best Price: $291.94 I can't believe that I paid money for this book. I'm strongly considering finding Ms....	The Law of Marketing Best Price: $117.36 This stand-alone text provides a comprehensive overview of the law relating to marketing...	International Dimensions of Marketing Best Price: $40.00 This text provides an overview of the international dimensions of marketing, including...

International Business: Cultural Sourcebook and Case Studies Best Price: $116.94 This Sourcebook helps the students to develop the international perspective that is requisite in...	WWHP 98.3FM Interactive Case Study This is a powerful integrative entrepreneurial case study involving an actual radio station in...	E-Commerce Management: Text and Cases (Series on University Mathemati) Best Price: $3.00 Sandeep was the instructor for our E-commerce MBA class (University of Washington Bothell, Class...	Entrepreneurial Marketing: Real Stories and Survival Strategies Best Price: $39.99 This text is the next best thing to having the entrepreneurs in the office or classroom with...	*Marketing Strategy 3e

Toward a Comparative Institutional Analysis Best Price: $45.00 Markets are one of the most salient institutions produced by humans, and ...	Airline Marketing and Management Through five previous editions "Airline Marketing and Management" by Stephen Shaw has...	The Handbook of Brand Management (Ashridge Management)	The Financial Times Guide to Using the Financial Pages Best Price: $4.08 Includes worked examples and glossary, latest financial information, new international focus of...	The Handbook of Professional Selling and Sales Negotiation Best Price: $101.70

Building Buyer Relationships: Sales and Marketing in a Business-To-Business Environment (The Pitman marketing series) Forget the diatribe about other books this the best. Number one best seller here in the UAE as...	Innovation Management and New Product Development Best Price: $70.47 The management of innovation and product development is becoming critical as new products become...	Capturing Customers Hearts: Leave the Competition To Chase Their Pockets Best Price: $7.76 Insightfull, poignant and to the point..for a sales or customer relationship manager the book is...	Marketing Research: An Integrated Approach Best Price: $261.83 For undergraduate and postgraduate courses in marketing research in marketing and business...	Integrated Marketing Communications Best Price: $68.00 This is a british text, so it takes a couple of chapters to get used to the different spelling...

Principles of Direct And Database Marketing Best Price: $70.15 This comprehensive text covers all aspects of direct and database marketing. Examining direct...	The Marketing of Sport Best Price: $64.92 The Marketing of Sport explores the latest developments in sports marketing with cutting-edge...	Marketing Research: An Integrated Approach (2nd Edition) Best Price: $69.98 This concise book places marketing research in the bigger picture of marketing and demonstrates...	Resisting Hostile Takeovers: The Case of Gillette Best Price: $122.26 I believe Resisting Hostile Takeovers is worth reading though I don't completely agree with...	Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand Best Price: $21.57 none of the books out there can show us what had happened inside of the olympics. it consists of...

Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity (Inside the Minds) Best Price: $70.00 Maximizing Your Marketing Efforts is an authoritative, insider's perspective on ensuring...	Driving Business Results with Your Marketing Strategy: Leading Marketing Executives on Adapting to Evolving Market Conditions, Leveraging New ... Embracing Global Markets (Inside the Minds) Best Price: $70.00 Driving Business Results with Your Marketing Strategy provides an authoritative, insider's...	A Collection of Cases in Marketing Management Best Price: $24.93	Professional's Guide to Value Pricing Best Price: $200.00 Run, don't walk, to order your copy of this book. Ron Baker does for pricing our services...	Ambush Marketing: Game Within a Game Best Price: $33.70 In the contemporary world many corporate entities pour in huge sums of money to sponsor popular...

Strategic Advertising Management Best Price: $54.54 Strategic Advertising Management presents a strong theoretical foundation for the development...	Inside Marketing: Practices, Ideologies, Devices Best Price: $64.60 The intensification of marketing activities in recent years has led the public to become much...	Multinational Marketing Management: Cases and Readings	Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business Best Price: $2.25 The advancements made in technology has allowed many small businesses to become highly...	The High-Tech Marketing Companion: Expert Advice on Marketing to Macintosh and Other PC Users Best Price: $8.36

The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series) Best Price: $19.45 Hi. I am the book's editor Chris Macrae. My e-mail: wcbn007@easynet.co.uk. I will leave...	Marketing Memory Stick (Routledge) Best Price: $39.06	Consumer Behavior Best Price: $519.23 Communicating a fascination for the everyday activities of people, this leading book on consumer...	The Four Asian Tigers: Economic Development & the Global Political Economy Best Price: $71.47 This book critically examines the geopolitical and economic contexts of the region's...	The E-Commerce Book, Second Edition: Building the E-Empire (Communications, Networking and Multimedia) Best Price: $4.99 Korper and Ellis have written one of the only "full spectrum e-business"...

Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century Best Price: $84.98 As in the Cutting Edge Advertising, Aitchison did it again (i dunno if he's mockin' B....	Marketing Engineerg & User Mnl & CDROM Pkg Best Price: $295.69 Simply simple for all. The guide to the marketing-based world	Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition) Best Price: $92.01 B>" This dynamic and practical book uses a sense of humor to communicate the way...	Consumer Behavior and Managerial Decision Making (2nd Edition) Best Price: $748.42 Kardes' book is by far the best consumer behavior book on the market. Business success is...	Cockleburr Quarters A black boy grows as an individual through his efforts to keep a half-blind mother dog and her...

Digital Business: Concepts and Strategies, 2nd Edition Best Price: $86.80 I purchased this book as a requirement for a college class. This book is very outdated but...	Statistics, Data Analysis, and Decision Modeling and Student CD (3rd Edition) Best Price: $24.99 I am using the book now for my graduate MBA level Stats class and it is far from easy to...	Best Practice Cases in Branding for Strategic Brand Management (3rd Edition) Best Price: $39.99 I have used the previous edition of this text in my Brand Management class. This edition...	Analysis for Strategic Market Decisions	Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Paperback) Best Price: $15.52 Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is a book...

Yes We Did! An inside look at how social media built the Obama brand Best Price: $291.94 I can't believe that I paid money for this book. I'm strongly considering finding Ms....	The Law of Marketing Best Price: $117.36 This stand-alone text provides a comprehensive overview of the law relating to marketing...	International Dimensions of Marketing Best Price: $40.00 This text provides an overview of the international dimensions of marketing, including...	International Business: Cultural Sourcebook and Case Studies Best Price: $116.94 This Sourcebook helps the students to develop the international perspective that is requisite in...	WWHP 98.3FM Interactive Case Study This is a powerful integrative entrepreneurial case study involving an actual radio station in...

E-Commerce Management: Text and Cases (Series on University Mathemati) Best Price: $3.00 Sandeep was the instructor for our E-commerce MBA class (University of Washington Bothell, Class...	Entrepreneurial Marketing: Real Stories and Survival Strategies Best Price: $39.99 This text is the next best thing to having the entrepreneurs in the office or classroom with...	*Marketing Strategy 3e	Assessing the Effectiveness of Advertising	Breaking Up America: Advertisers and the New Media World Best Price: $20.48 Great book. Actually, it was recommended by Amazon as I was unfamiliar with the author, but very...

Good for Business: The Rise of the Conscious Corporation Best Price: $7.84 In order to satisfy the heightened demands of today?s more powerful consumer, corporations from...	E-Marketing: Theory and Application Best Price: $48.31 A mix of academic rigor and practical application combining a strong theoretical framework...	The Economy of Brands Best Price: $25.17 In many businesses brands account for the majority of shareholder value. It is crucial...	Football Brands Best Price: $25.56 The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty,...	The Management of Consumer Credit: Theory and Practice Best Price: $74.82 This book explains how financial institutions, such as banks and finance houses, manage their...

International Place Branding Yearbook 2011: Managing Reputational Risk Best Price: $38.89 The second annual volume of the International Place Branding Yearbook; this collection looks at...	Contemporary Strategic Marketing, Second Edition Best Price: $56.68 An extremely fluent and effective text designed to be a complete resource for single semester...	Consumerism, 4th Ed. Best Price: $13.80 The new edition of this highly acclaimed anthology continues to provide the most comprehensive,...	Managing New Product and Process Development: Text and Cases Best Price: $116.56 of the book "Revolutionizing Product Development", same authors. The chapters...	Marketing to Generation X: Strategies for a New Era Best Price: $0.18 This book was a major disapointment and waste of time. Instead of providing interesting insights...

Marketing Strategy Best Price: $4.00 "Marketing Strategy" has become a classic centrist marketing text. Now, Steven...	Marketing Strategy Best Price: $49.99 This is a flexible, short, paperback text which can be used on its own or packaged with a case...	Fundamentals of Selling Best Price: $39.42 Product was everything that it was stated to be when I purchased it. Great price for a brand new...	Basic Marketing Best Price: $39.98 I ordered my textbook on August 26th. It finally arrived on September 27th after I complained...	Online Auctions: The Internet Guide for Bargain Hunters and Collectors (CommerceNet) Best Price: $4.00 Online Auctions is a well-researched book, full of examples and illustrations. It is a great...

Telecommunications Convergence: How to Profit from the Convergence of Technologies, Services, and Companies Best Price: $3.95 This book is featured as a "portable consultant", which is quite true. The readers...	Marketing Research: A Problem-Solving Approach Best Price: $1.50

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Marketing Books

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