Marketing Management (12th Edition)
by Kevin Lane Keller, Philip Kotler
Book Summary Information
Author: Kevin Lane Keller, Philip KotlerEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-01-01
ISBN: 0131457578
Number of pages: 816
Publisher: Prentice Hall
Product features:
- (12th Edition)
- By Kotler, Philip; Keller, Kevin Lane
Book Reviews of Marketing Management (12th Edition)
Book Review: It never arrived
Summary: 1 Stars
The book never arrived, I wrote and email to the seller and never answered. I made a claim and got a complete refund from Amazon.
Summary of Marketing Management (12th Edition)
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.Product Management Books
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