Marketing Management (12th Edition)
by Kevin Lane Keller, Philip Kotler
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Book Reviews of Marketing Management (12th Edition)
Book Review: Excellent and Updated Textbook
Summary: 5 Stars
I have used Marketing textbooks by Philip Kotler when doing my MBA in the 1980s when I was a novice in the field of marketing. It is gratifying to note that my favourite marketing reference book has been kept up to date. This book is really the top quality book that one would expert of Kotler and his colleague.
The 12th edition of "Marketing Management" is an excellent textbook on the current marketing trends. It is an enjoyable and useful book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations that are going to thrive in the current highly competitive global markets.
This delightful book should be very useful for both newcomers to marketing and for those like me who studied marketing years ago and are at the risk of being left behind by the current marketing trends that exploit the vast opportunities presented by the internet. This is also a must have- book for those doing an MBA or other business studies at undergraduate level.
Book Review: The bible for aspiring marketers- if you use it the way it should be
Summary: 4 Stars
Kotler is a name worshipped by students of marketing the world over, and Marketing Management is the book through which most of these aspiring marketers first get exposed to concepts of marketing. For sheer scope and depth of knowledge, this book cannot be beat- I read it in Business School 13 years ago- and in all the years since then, haven't seen any book come close to Marketing Management in terms of sheer scope and depth of coverage of key marketing concepts.
Having said that, as with any tool, its as useful as you choose to make it. Marketing Management will NOT miraculously help you become a better marketer- and honestly, it will NOT help you tackle day to day issues you face on the job. It is a theoretical book- and the very best at that- so use it the way it is meant to be- use it to get a strong grounding in the basic theory of marketing better than you probably can from any other book.
- Mainak Dhar, author, Brand Management 101: 101 Lessons from Real-World Marketing
Book Review: Marketing Management, 12th Edition
Summary: 1 Stars
Much to my chagrin, I have discovered that the book cover does not match the one that Amazon advertised, but two things bother me immensely:
1) I noticed that the book came from India and that the ISBN # for this book does not match the ISBN # I had ordered.
2.) It is a first Indian reprint, 2006 and states: "This edition is manufactured in India and is authorized for sale only in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka, and the Maldives.
This has left me to wonder if the content in this book even matches the content of the book that I need for my course which starts in three weeks.
Where is the quality control?
Book Review: Vastly over-rated
Summary: 1 Stars
This is a typical textbook in MBA programs - outrageously overpriced, recycled over and over again, with the obligatory "revision" every so often, just so they can kill the used book market and force students to buy the newer editions. If you have to take marketing (I don't consider the subject to be worthy of capitalization) then this is the book you have to have. Otherwise, there is no reason to buy it.
Oh yes, did I mention that the index is pathetic? I believe that college professors do that intentionally, just to make sure that the students read the text, instead of using their time efficiently in looking up what they need.
Book Review: Exciting and revolutionary book for students and managers alike
Summary: 5 Stars
Like other works of Philip Kotler, this is a ground-breaking collection of information for marketers to generate ideas and to uncover opportunities. In this book, Philip Kotler and Kevin Keller pay great emphasis to customer relationship management, the Internet and information technology revolution, brand management and global marketing. It has more than 1,000 cases, which make it very practical for teachers, students and practicing managers [Nwankama W Nwankama].