Marketing Management (12th Edition)
by Kevin Lane Keller, Philip Kotler
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Book Reviews of Marketing Management (12th Edition)
Book Review: Reference essential for marketing students
Summary: 5 Stars
I used this book as part of my online MBA studies for a Managing the Environment Module. I found the book to be a fantastic reference and had almost everthing I needed for answering my questions and more.
I will keep it for reference throughout my studies and professional work tasks. Fantastic book with lots of case studies and excercises and a example marketing plan for future use or duplication.
M. Ormesher (UK)
Book Review: OK book, but redudant for my needs
Summary: 3 Stars
This was 1 of 3 required textbooks for an MBA course I'm taking. Framework for Marketing Management was the main book and I felt this textbook just echoed what the other textbook said.
Still, it is a good textbook with good examples. I always expect school textbooks to be very dry and boring, but this wasn't the case with this book, or "Framework for Marketing Management."
Book Review: Over-Rated "Standard"
Summary: 3 Stars
Although I can't compare the 12th edition to past versions of this text, I can say that the latest edition is heavy on theory with little quantitative data to back up its assertions. My MBA class's consensus was that the book's quality varied wildly from chapter-to-chapter, as if some of the chapters were written by one of the co-writers without any collaboration.Book Review: Satisfactory service.
Summary: 5 Stars
The service is awesome.There is no exaggeration in the advertise,even the book feels quite better than what it mentions in the web.Thanks Amazon.It reaches just 1 day before my class,so a lot of help! Even the delivery comes before the actual estimated delivery date.Only thing is that there website is updating the order details a little later. :)Book Review: Great book for High Tech Product Managers
Summary: 5 Stars
This book is a great resource for High Tech Product Managers. From a Product Management perspective, this book covers Market Research, Competitive Analysis, Product Strategy, Brand Equity, Positioning and much more. Plenty of examples are given through out the book. All the examples may not be high-tech, however; they convey the concepts.