Marketing Management (12th Edition)
by Kevin Lane Keller, Philip Kotler
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Book Reviews of Marketing Management (12th Edition)
Book Review: Delivery was wayyyy to late
Summary: 1 Stars
I ordered for this book a week before skl started... It never came until the 4th class.. seller wasnt helpful as there was no tracking number available to track item, Also I never got a price cut since the book came in late.
Service was terrible...
I have shopped alot on Amazon for my text...this was the worst i have ever see!
Book Review: Good Marketing Management Overview
Summary: 3 Stars
I was assigned this textbook for my MBA course in Marketing Management. Although the material is somewhat dry, tedious to read, and common sense, it does provide people with a good, broad overview of marketing principles. The text provides a lot of real-world examples with fairly recent events, companies, and applications of principles.Book Review: Over price books at Amazon
Summary: 4 Stars
While the book is a prety good book, I am appall by the exhorbitant amount of Dollars I had to pay for it when other classmate got the foreign version for lest than FORTY DOLLARS, and delivery within three days. This is not a review of the book this is shame on Amazon. I would like to return my copy and save almost one humdred dollars.Book Review: the worse experiance..!!!
Summary: 1 Stars
i didn`t got this item at all and amazon helped the sller to steal my money and they donot want to give it back to me, i advice any body to not shop at amazon at all because it depend on your luck, if you deal with a good seller then you will got the item, if not then say bye for your money because amazon never Protect their customer.Book Review: Just What I Needed at a Perfect Price
Summary: 5 Stars
The newest version, 13 is $150 - my professor insisted we buy that from the school store. However, he did indicate that 12 was nearly the same as 13, and we could buy either one. The information in this book is nothing groundbreaking, but has great examples and good definitions while providing a good sense of how marketing works.