Marketing Management (12th Edition)
by Kevin Lane Keller, Philip Kotler
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Book Reviews of Marketing Management (12th Edition)
Book Review: Marketing Management - NO CD
Summary: 1 Stars
I gave this product a one-star rating because it did not include the necessary softward CD, and there was no indication of this fact. I returned the product without an issue, but it would have been nice for the description to indicate that the Marketing Pro 6.0 software was not included, as it would have saved me a lot of trouble.Book Review: Great Purchase
Summary: 5 Stars
The referenced book is one of the best written on the subject of marketing: complete, up to date, pertinent case studies,well worth the purchase price. The product advertised is the product received and was received in the time frame allowed and in excellent condition.Book Review: Good, but needs better editing
Summary: 4 Stars
A good guide for the major marketing practices. However, the book still mentions Zaire as a country (instead of the Democratic Republic of Congo), as well as several other errors. Even though they are relatively minor errors, it makes the book lose credibility.Book Review: this book sucks
Summary: 1 Stars
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.Book Review: Soft cover market management 12 edition
Summary: 4 Stars
This book is very deeply discussed all the marketing tools and theories. It is definitely the best fundamental marketing book you can find out there. I forgot to say my professor is a student of Kotler Keller.