Marketing Management (12th Edition)
by Kevin Lane Keller, Philip Kotler
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Book Reviews of Marketing Management (12th Edition)
Book Review: Perfect condition/Slow shipping
Summary: 4 Stars
I ordered a brandnew book from this vendor and the book came in perfect condition. However shipping took almost a month. But I am located in Hawaii which could explain the extra shipping time.Book Review: Excellent book
Summary: 5 Stars
Excellent and very complete coverage of the marketing discipline for marketing students. Highly recommended for anyone taking up or keeping up with the new developments in marketing today.Book Review: Marketing Management
Summary: 4 Stars
Received quickly and in good condition. Was surprised to get the international edition, wasn't clear when it was advertised, but the book still worked for my class. Good price as well....Book Review: Marketing Management Text
Summary: 5 Stars
I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.Book Review: Pretty Good
Summary: 5 Stars
Helped to review all the material that I'd forgotten and refresh the stuff that I knew.
Good detail and wide look at general marketing. Not a beginners book.