Marketing Management (13th Edition)
by Kevin Keller, Phil Kotler

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Book Summary Information

• Product Details: Hardcover: 816 pages
• Publisher: Prentice Hall; 13 edition (March 6, 2009)
• Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986
• Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies),
• Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews)

Book Reviews of Marketing Management (13th Edition)

Book Review: Great Even for TESOL Students (Language Classes)
Summary: 5 Stars

Summary of Marketing Management (13th Edition)

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Management Books

• Subjects > Business & Investing > Management & Leadership > Management
• Marketing & Sales > Marketing