Marketing & Sales Books


EVEolution: The Eight Truths of Marketing to Women	Customer Mania!	Marketing Channels	Retail Fashion Promotion and Advertising Best Price: $75.00	Advertising How to Write the Kind That Works



Cases in Strategic Marketing Management: An Integrated Approach Best Price: $3.99	Marketing Essentials, Third Edition Best Price: $10.00	Marketing High Technology Best Price: $4.02 I purchased "marketing High Technology" from Amazon not knowing much about it's...	Blockbusters: The Five Keys to Developing GREAT New Products Best Price: $5.09 Blockbusters is one of those rare business books that once you start reading, you just can't...	Sales Force Management



Business Marketing: Connecting Strategy, Relationships and Learning	Marketing: Principles and Perspectives: With Powerweb (McGraw-Hill/Irwin series in marketing)	Marketing Management Best Price: $53.49 "Marketing Management 1/e" effectively captures and communicates to students how...	Stop Telling Start Selling: How to Use Customer-Focused Dialogue to Close Sales	From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

Exporting to the Uk: A Basic Guide for the Developing Country Exporter (Pergamon International Library of Science, Technology, Engineering & Social Studies)	Supply Chain Design and Management: Strategic and Tactical Perspectives (Academic Press Series in Engineering) Best Price: $20.65 Gives a holistic view of supply chain management. Elucidates the applications of supply chain...	E-Commerce Book, The: Building the E-Empire (Communications, Networking and Multimedia) Best Price: $1.39 This book provides an introduction to the various technical and business aspects of e-commerce...	Coursecompass with Ebook Stand Alone Access Card	Market-Based Management (3rd Edition) Best Price: $5.70 I really like this book. There are around 10 intro marketing textbooks, and they're almost...

Management in Marketing Channels Best Price: $16.15	Managing Your Sales Team (A Spectrum book)	Marketing Professional Services Best Price: $14.00 Any professional services organisation must be capable of rapidly evolving its services to fit...	Marketing Strategy and Plans Best Price: $150.00	Marketing: An Introduction Best Price: $178.12 This Kotler classic helps readers master the basic principles and practices of modern marketing...

Basic Marketing Research (3rd Edition) Best Price: $64.50 Focusing on the interaction between marketing research decisions and marketing management...	Marketing: Real People, Real Choices (6th Edition) Best Price: $29.30 I received this book in bad conditions.It was wet and its pages show fungus.I think the half of...	Framework for Marketing Management: Integrated PharmaSim Simulation Experience (4th Edition) Best Price: $67.84 This particular edition, with the integrated PharmaSim, should come in plastic wrap because of...	Contemporary Direct & Interactive Marketing (2nd Edition) Best Price: $95.00 Learn to identify a firm?s ideal customer and turn him into a life-long client. The Internet has...	Kleppner's Advertising Procedure, Student Value Edition (17th Edition) Best Price: $105.00 I was tired of paying college bookstore textbook prices. I saved money buying online. the...

How Brands Grow: What Marketers Don't Know Best Price: $31.37 Read 'How Brands Grow'. Then, for every bit of Marketing lore and received wisdom you...	Law and Policy of Producers' Associations	The Law of Tracing Best Price: $89.00 + Anyone who has had the good fortune to study under Professor Smith at McGill University's...	Marketing Best Price: $94.59 Marketing offers students and lecturers an integrated learning solution that combines accessible...	Strategic Customer Management: Strategizing the Sales Organization Best Price: $45.57 A revolution is taking place in the way companies organize and manage the "front-end"...

Strategic Marketing: Creating Competitive Advantage Best Price: $32.33 The second edition of Strategic Marketing examines the key aspects of traditional marketing...	Introduction to Econometrics Best Price: $46.12 Retaining the student-friendly approach of previous editions, Introduction to Econometrics, ...	Marketing Best Price: $57.65 What is it that excites and interests your students? Reading first hand what skills top...	Global Marketing Management Best Price: $74.95 Featuring a perfect balance of theoretical and practical examples, Global Marketing Management,...	The Global Marketing Management System The Global Marketing Management System (GMMS) provides a comprehensive, systematic and...

Study Guide Best Price: $4.75	Marketing and The Internet Best Price: $5.99 I recently purchased this book and have found it to be extremely helpful in understanding the...	Principles of Marketing Best Price: $8.05	Marketing Research: An Applied Orientation with SPSS (4th Edition) Best Price: $20.00 This book is a must. Prof. Malhotra (University of Georgia, USA) and the other authors of this...	Market-Based Management (6th Edition) Best Price: $115.00 @font-face { : "Times New Roman"; }@font-face { : "Arial"; }@font-face { :...

Business Agility: Strategies for Gaining Competitive Advantage through Mobile Business Solutions Best Price: $3.99 Nick Evans has a great sense of the mobile marketplace. This book is a solid balance of the high...	The best seller!: The new psychology of selling and persuading people Best Price: $8.49	Fame and Fortune: How Successful Companies Build Winning Reputations Best Price: $27.90 Finally something I can use to convince my CEO that reputations can and should be managed! The...	Global Marketg& Build Yr Own Crscompass Pkg Best Price: $114.40	Winning Marketing Strategies Best Price: $10.50 This is another great book from Feig. Unlike his previous books that went in depth on marketing...

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution Best Price: $14.06 I was looking for a marketing book that would help me reinvent marketing and sales strategies...	Marketing: An Introduction (with MyMarketingLab & Pearson eText Student Access Code Card) (10th Edition) Best Price: $178.35	Marketing Essentials	Professional Selling	Organizational Behavior Apps: Management Supervision Best Price: $24.50

Contemporary Selling	Firms, Markets and Hierarchies: The Transaction Cost Economics Perspective Best Price: $120.62 This book examines transaction cost economics, the influential theoretical perspective on...	The Marketing Power of Emotion Best Price: $2.90 Emotion is one of the defining forces in our lives. It lies at the very heart of many of our...	Building Media Relationships Best Price: $30.00 A solid media relations plan is one of the most powerful tools a company can draw upon to raise...	Strategic Marketing for Non-Profit Organizations (7th Edition) Best Price: $139.95 I ordered this book because it was on the recommended reading list for preparation for the CFRE...

Brand You for Marketing: Real People, Real Choices Best Price: $0.01 This book is supplemental material to compliment Marketing Real People, Real Choices fourth...	Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition) Best Price: $19.95 This book is targeted for those who need to learn the marketing research process and basic data...	Marketing Best Price: $3.74 Read it for a 400 level college course. Got an A and now a great marketing job.	450 Best Sales Letters for Every Selling Situation Best Price: $3.99 A comprehensive model letter book, covering virtually all occasions upon which sales...	How to Become a Master Sales Builder: Personal Selling Power's Blueprint for Success Best Price: $4.50

Sales Promotion: Concepts, Methods, and Strategies Best Price: $115.58 Offers an overview of the field of promotions: how promotions affect sales and profits, types of...	Framework for Marketing Management Value Package (includes Marketing PlanPro Premier)	Marketing: An Introduction and MyMarketingLab Package Value Package (includes Interpretive Simulations Access Group A) Best Price: $170.98	The Magic of Thinking Big in Selling	The Development of Consumer Credit in Global Perspective: Business, Regulation, and Culture (Worlds of Consumption) Best Price: $72.91

Building Brand Value the Playboy Way Best Price: $36.54 With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh...	Next Now: Trends for the Future Best Price: $3.12 From the world-renowned trendspotting duo who has predicted everything from metrosexuality to...	The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference Best Price: $2.90 Is good read this book if you want to understand the basic principles of the ACSI, because...	Coca-Globalization: Following Soft Drinks from New York to New Guinea Best Price: $12.35 This book explores globalization through a historical and anthropological study of how familiar...	Audience Evolution: New Technologies and the Transformation of Media Audiences Best Price: $78.17 Today's consumers have unprecedented choice in terms of the technologies and platforms that...

Audience Evolution: New Technologies and the Transformation of Media Audiences Best Price: $19.97 AUDIENCE EVOLUTION: NEW TECHNOLOGIES AND THE TRANSFORMATION OF MEDIA AUDIENCES documents the...	Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen Best Price: $26.02 DISCLAIMER: I am quoted in the book, and I am also listed as a reference on Keith Kelsen's...	Advertising in Contemporary Society: Perspectives toward Understanding This book should be of interest to students taking professional and undergraduate courses in...	Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book) Best Price: $17.94 "Man is a rebel against nature. He is prone to accept few things as they come. In all...	Managing Quality: The Primer for Middle Managers (The Addison-Wesley Middle Manager Series) Best Price: $4.97

Getting Hits: The Definitive Guide to Promoting Your Web Site Best Price: $3.82 Success in any business or profession is measured by results. Take the game of baseball. A...	Designing Systems for Internet Commerce (2nd Edition) Best Price: $3.50 Now in a fully updated and expanded second edition, Designing Systems For Internet Commerce by...	Inside Public Relations	Marketing Classics This 25th-anniversary-edition of "Marketing Classics" represents a culmination of the...	International and Intercultural Public Relations: A Campaign Case Approach Best Price: $35.00 Seeking a textbook on public relations campaigns that I could use outside of the United States,...

Pricing Decisions: Practical Guide to Interdivisional Pricing Policy (Management for the board series) Best Price: $385.69	Media Planning	The Nature of Marketing: Marketing to the Swarm as well as the Herd Best Price: $3.93 Chuck Brymer makes a substantive and compelling forecast on the marketing strategies used by...	City Branding: Theory and Cases Best Price: $34.31 The practice of city branding is being adopted by increasing numbers of city authorities around...	The Development of Consumer Credit in Global Perspective: Business, Regulation, and Culture (Worlds of Consumption) Best Price: $72.91

Building Brand Value the Playboy Way Best Price: $36.54 With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh...	Next Now: Trends for the Future Best Price: $3.12 From the world-renowned trendspotting duo who has predicted everything from metrosexuality to...	The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference Best Price: $2.90 Is good read this book if you want to understand the basic principles of the ACSI, because...	Coca-Globalization: Following Soft Drinks from New York to New Guinea Best Price: $12.35 This book explores globalization through a historical and anthropological study of how familiar...	Audience Evolution: New Technologies and the Transformation of Media Audiences Best Price: $78.17 Today's consumers have unprecedented choice in terms of the technologies and platforms that...

Audience Evolution: New Technologies and the Transformation of Media Audiences Best Price: $19.97 AUDIENCE EVOLUTION: NEW TECHNOLOGIES AND THE TRANSFORMATION OF MEDIA AUDIENCES documents the...	Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen Best Price: $26.02 DISCLAIMER: I am quoted in the book, and I am also listed as a reference on Keith Kelsen's...	Advertising in Contemporary Society: Perspectives toward Understanding This book should be of interest to students taking professional and undergraduate courses in...	Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book) Best Price: $17.94 "Man is a rebel against nature. He is prone to accept few things as they come. In all...

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