Marketing: The Core
by Roger Kerin, Steven Hartley, William Rudelius
Our Price: $25.00
Availability: Usually ships in 1-2 business days
Buy Used: from $1.98 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: Roger Kerin, Steven Hartley, William RudeliusEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-11-06
ISBN: 0073381063
Number of pages: 512
Publisher: McGraw-Hill/Irwin
Summary of Marketing: The Core
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing?s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that?s equally kind to both the eyes and the pocketbook. The Core is more than just a ?baby Kerin?; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Marketing Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Marketing Books
CIG to Marketing Basicsby Macmillan Publishing, MacMillan General Reference
MacMillan Publishing Company; Published: 1998-07-01; Hardcover; Book
Price in other shops:
Essentials of Marketingby Joel R. Evans
Prentice Hall College Div; Published: 1984-04; Hardcover; Book
Price in other shops:
The Big Ideaby Robert Jones
HarperCollins UK; Published: 2001-11-01; Paperback; Book
Best price: $128.92
The 11 Immutable Laws of Brandingby LAURA RIES AL RIES
HARPERCOLLINS BUSINESS; Published: 2000; Hardcover; Book
Sur Petition: Creating Value Monopolies When Everyone Else in Merely Competingby Edward de Bono
HarperCollins Publishers Ltd; Published: 1993-02-01; Paperback; Book
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategyby Vanessa Fox
Wiley; Published: 2010-05-03; Hardcover; Book
Best price: $14.20
Price in other shops:
Marketing Management, Second Editionby Russell S. Winer
Prentice Hall; Published: 2003-05-19; Hardcover; Book
Best price: $3.00
Price in other shops:
Marketing for Hospitality and Tourismby Philip Kotler, John Bowen, James Makens, James C. Makens
Prentice Hall College Div; Published: 1995-12; Hardcover; Book
Best price: $22.00
Price in other shops:
The Big Book of Customer Service Training Games (Big Book Series)by Peggy Carlaw, Vasudha Deming
McGraw-Hill; Published: 1998-09-01; Paperback; Book
Best price: $12.42
Price in other shops:
Sponsorship Seeker's Toolkit Third Editionby Kim Skildum-Reid, Anne-Marie Grey
McGraw-Hill Book Company Australia; Published: 2008-04-04; Paperback; Book
Best price: $23.03
Price in other shops:
Similar Books and other products
Exploring Art: A Global, Thematic Approach (with ArtExperience Online Printed Access Card)by Margaret Lazzari, Dona Schlesier
Wadsworth Publishing; Published: 2007-01-04; Paperback; Book
Best price: $40.00
Price in other shops:
A Sand County Almanac (Outdoor Essays & Reflections)by Aldo Leopold
Leopold; Ballantine Books; Published: 1986-12-12; Mass Market Paperback; Book
Best price: $3.98
Price in other shops:
Understanding Human Communicationby Ronald B. Adler, George Rodman
Oxford University Press, USA; Published: 2008-02-01; Paperback; Book
Best price: $39.97
Price in other shops:
Exploring Psychologyby David G. Myers
Worth Publishers; Published: 2007-02-16; Paperback; Book
Best price: $22.00
Mirror for Humanity: A Concise Introduction to Cultural Anthropologyby Conrad Kottak
McGraw-Hill Humanities/Social Sciences/Languages; Published: 2009-09-18; Paperback; Book
Best price: $43.50
We The Peopleby Thomas Patterson
McGraw-Hill Humanities/Social Sciences/Languages; Published: 2008-12-05; Paperback; Book
Best price: $37.49
Oceanography: An Invitation to Marine Scienceby Tom S. Garrison
Brooks Cole; Published: 2009-09-08; Hardcover; Book
Best price: $130.00
Price in other shops:
Looking Out, Looking Inby Ronald B. Adler, Russell F. Proctor II
Wadsworth Publishing; Published: 2006-12-07; Hardcover; Book
Best price: $25.00
Price in other shops:
A First Look at Communication Theoryby Em Griffin
McGraw-Hill Humanities/Social Sciences/Languages; Published: 2008-03-18; Paperback; Book
Best price: $18.99
Advertising and Promotion: An Integrated Marketing Communications Perspectiveby George Belch, Michael Belch
McGraw-Hill/Irwin; Published: 2008-07-01; Hardcover; Book
Best price: $15.45