No Static: A Guide to Creative Radio Programming
by Quincy McCoy
Book Summary Information
Author: Quincy McCoyForeword: Stanley Crouch
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2002-05-01
ISBN: 0879307072
Number of pages: 273
Publisher: Backbeat Books
Book Reviews of No Static: A Guide to Creative Radio Programming
Book Review: Remarkably lacking in content...
Summary: 2 Stars
This books presents itself as a helpful guide to programmers, promoters, and everyday jocks for programming improvement. Surprisingly, the book was primarily based on author Quincy McCoy's own journey through the ranks in radio and his personal trials along the way. McCoy's story, albeit a testament of his talent, unfortunately lacks a great deal of content for those who are looking for a "book of good radio ideas". A better choice for today's programming staff, in more encyclopedic form and coming from another radio guru, is Radio: The Book, Fourth Edition by Steve Warren.
Summary of No Static: A Guide to Creative Radio Programming
Now in softcover, No Static shows why success in today?s corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.Industries & Professions Books
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