Pantone Guide to Communicating With Color
by Leatrice Eisemann

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Book Reviews of Pantone Guide to Communicating With Color

Book Review: Bring new life to your designs! Highly recommended!
Summary: 5 Stars

I believe that to also catch attention, a designer needs to train themselves in the use of color. Understanding color. It's not as easy as it sounds but if you have the right tools and the right people teaching you, you can pull of awesome designs.

Also, when it comes to color...it's hard when over the phone, a client or agency wants an ad in a certain color. "I would like a color between burgundy and red", "I want a dark forest green but not too dark or too light" and with your color booklet, you can either take it to the client or agency and have them pick it out and then what's next?

Your client wants an orange ad, a red ad, a neutral ad, something energetic, something playful, something... But what other colors would go with that orange, that red, that neutral, etc.

For many years I have heard and read about Leatrice Eiseman aka the color guru and the presentations she has given to different groups about understanding color and how color can make a big difference in one's life.

I have to admit that my head was spinning in the last few weeks because although I felt I was good with color, I've been given work which used colors that I would not normally pick for ads. But as a designer, you need to make it happen and thus knowing Eiseman's role and how she has help many people understand color, I looked toward the "Pantone Guide to Communicating with Color".

I have spent a lot of money on color booklets but this book literally... let's just say that I'm happy and has brought new life to my work.

Not only does she break down the colors and certain moods, for each section is a section for color combinations. She goes into the choices of colors and why they are appropriate and why the work. On the page before it are magazine ads that used those appropriate colors and I was just amazed.

Before I would stick with certain colors for certain moods and most of the time, they were the same Pantone colors but now thanks to this book, I'm not afraid to take the step in utilizing other colors for different moods and I can quickly reference what other colors combinations would work for my ads.

I don't know how I can emphasize how useful this book is as a tool and reference book. It goes beyond to what I expected. If you want to understand color and help your designs to make up a certain mood, this book is highly recommended as the first book under the $50 range! In fact, this book does even better than some expensive color books are able to achieve. Check it out!

Summary of Pantone Guide to Communicating With Color

Graphic Design Books

• Subjects > Arts & Photography > Graphic Design