Persuasion: The Art of Getting What You Want
by Dave Lakhani
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Book Summary Information
Author: Dave LakhaniEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-09-15
ISBN: 0471730440
Number of pages: 256
Publisher: Wiley
Book Reviews of Persuasion: The Art of Getting What You Want
Book Review: Thought-provoking + action-oriented!
Summary: 4 Stars
Reading this book introduces you to persuasion expert Dave Lakhani, whose experiences growing up in a cult instilled in him a desire to be truthful, upfront and ethnical in all his business dealings. Lakhani knows the difference between manipulation and persuasion, and wants you to be aware of this well. Whether you're self-employed, a business owner, entrepreneur, or simply someone who wants to be more persuasive-- you'll benefit from Lakhani's mix of practical application, marketing and public relations theory, plus his observations and insights gained from talking to successful business people and experts.
The chapters are arranged in an intelligent and thought-provoking manner, always encouraging you to try something new (or take a different approach) with your marketing efforts until you get the results you want.
The book includes:
* How to become a recognized expert in 30 days
* How to tell a persuasive story
* How to present your material with confidence, conviction and credibility
* How to create curiosity about your product or services
* How to use quick persuaders-- including shared opinions, empathy, likeability, giving to receive, accountability, and agreement with small ideas to lead up to bigger ideas (plus much, much more!)
Lakhani's chapter on storytelling made me think about a client who asked me to proofread his weightloss book manuscript. He is a medical doctor with 35 years experience, but his manuscript was cold and clinical. Of course, the remedy was to add stories and personal experiences to his manuscript-- giving it a unique and memorable flavor. Funny how asking empowering questions (such as the ones that Lakhani asks at the end of each chapter) can quickly transform the bland and boring to the mouthwatering and delicious!
This book is well-written and informative, but I wish it shared more about the author's cult experience (with the Branhamites.) The chapters on curiosity and storytelling, for instance, would have been a terrific place for Lakhani to share more of his personal story. One thing I'm curious about is how false prophet / cult leader William Branham (uneducated, superstitious and rambling storyteller-- who took forever to get to the point) -- how did Branham influence people to follow him? Even today, 40+ years after Branham's death, people still read his books, listen to his messages and follow his teachings. Why? Perhaps that's a subject for another book from Dave Lakhani.
"Persuasion: The Art of Getting What Your Want" is a truly fascinating book that motivates you to develop the persuasive mindset that's essential to success.
Summary of Persuasion: The Art of Getting What You Want
Praise for persuasion the art of getting what you want"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."
?Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires
"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"
?Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books
"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."
?Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs
"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."
?Blaine Parker, author of Million-Dollar Mortgage Radio
"Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."
?John Klymshyn, author of Move the Sale Forward
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