Preface to Marketing Management
by J. Paul Peter, Jr, James Donnelly
Our Price: $53.77
Availability: Usually ships in 24 hours
Buy Used: from $11.69 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: J. Paul Peter, Jr, James DonnellyEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-10-31
ISBN: 0073380962
Number of pages: 288
Publisher: McGraw-Hill/Irwin
Summary of Preface to Marketing Management
Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.Management Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Management Books
QUANTITATIVE METHODS F/ BUS.-TEXTBOOK ONLYby David R. Anderson
Thomson South-Western; Published: 2005; Hardcover; Book
Best price: $170.00
Tao of Motivationby Max Landsberg
Harper Collins Pb; Published: 2000-03-06; Paperback; Book
Best price: $7.99
Shorter Mbaby Neil Thomas
Harpercollins; Published: 1997-07-24; Paperback; Book
Best price: $136.71
On Becoming a Leaderby Warren Bennis
Basic Books; Published: 2009-03-03; Paperback; Book
Best price: $10.10
Price in other shops:
Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (Prentice Hall Organizational Development Series)by Kim S. Cameron, Robert E. Quinn
Prentice Hall; Published: 1999-08; Paperback; Book
Best price: $9.59
Price in other shops:
Antigone (Greek Tragedy in New Translations)by Sophocles
Oxford University Press, USA; Published: 1990-02-01; Paperback; Book
Best price: $6.00
Price in other shops:
Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and Certificationby Howard S. Gitlow, David M. Levine
FT Press; Published: 2004-07-26; Hardcover; Book
Best price: $39.66
Price in other shops:
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customersby Geoffrey A. Moore
Harperbusiness; Published: 1999-07; Paperback; Book
Best price: $4.83
Price in other shops:
Management Rev Edby Peter F. Drucker
HarperBusiness; Published: 2008-04-22; Hardcover; Book
Best price: $14.99
Price in other shops:
Managing the Professional Service Firmby David H. Maister
Free Press; Published: 1993-09-01; Hardcover; Book
Best price: $17.99
Price in other shops:
Similar Books and other products
Understanding Financial Statements (9th Edition)by Aileen Ormiston, Lyn M. Fraser
Prentice Hall; Published: 2009-03-01; Paperback; Book
Best price: $72.45
Price in other shops:
Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization (Leadership for the Common Good)by Robert Kegan, Lisa Laskow Lahey
Harvard Business School Press; Published: 2009-02-15; Hardcover; Book
Best price: $18.96
Price in other shops:
HBR's 10 Must Reads on Strategyby Harvard Business Review
Harvard Business Review Press; Published: 2011-02-07; Paperback; Book
Best price: $13.36
Price in other shops:
Analysis for Financial Managementby Robert C Higgins
Mcgraw Hill Higher Education; Published: 2009-04-01; Paperback; Book
Best price: $62.97
Strategic Market Management (Strategic Market Managment)by David A. Aaker
Wiley; Published: 2009-12-30; Paperback; Book
Best price: $84.84
Lean Supply Chain Management Essentials: A Framework for Materials Managersby Bill Kerber, Brian J. Dreckshage
CRC Press; Published: 2011-03-25; Paperback; Book
Best price: $51.79
Price in other shops:
Analysis for Financial Management with S&P bind-in card (McGraw-Hill/ Irwin Series in Finance, Insurance and Real Estate)by Robert Higgins
McGraw-Hill/Irwin; Published: 2008-11-18; Paperback; Book
Best price: $75.27
Principles of Corporate Finance, Concise (McGraw-Hill/ Irwin Series in Finance, Insurance and Real Estate)by Richard Brealey, Stewart Myers, Franklin Allen
McGraw-Hill/Irwin; Published: 2010-04-15; Hardcover; Book
Best price: $103.84
Marketing Research: An Applied Orientation (6th Edition)by Naresh K Malhotra
Prentice Hall; Published: 2009-07-17; Hardcover; Book
Best price: $113.00
Price in other shops:
Accounting: What the Numbers Meanby David Marshall, Wayne McManus, Daniel Viele
McGraw-Hill/Irwin; Published: 2010-01-13; Hardcover; Book
Best price: $100.00