Reflections of a Wine Merchant

Reflections of a Wine Merchant
by Neal I. Rosenthal

Reflections of a Wine Merchant
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Book Summary Information

Author: Neal I. Rosenthal
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-04-29
ISBN: 0374248567
Number of pages: 272
Publisher: Farrar, Straus and Giroux

Book Reviews of Reflections of a Wine Merchant

Book Review: Neil Rosenthal is the real deal.
Summary: 5 Stars

Neal Rosenthal is the real deal, and so is Alice Feiring, whose My Battle for Wine and Love or How I Saved the World from Parkerization. Both echo themes about the authenicity and sense of place in truly great wines and rail against the tragic (for real wine lovers) imposition of industry homogeneousness and wine manipulation over the real thing.

Both these books are deep--not frivolous, as some people would like to paint Alice Feiring's book--complex and filled with nuances that everyone who really cares about great wine should know and appreciate. Neither book is jammed with appreciation for overripe fruit, residual sugar, palate numbing alcohol levels and, Thank God, neither comes in a horrid new oak binding (barrels where supposed to be aging vessels, not gross flavoring agents that override grape varieties, terroir, etc.).

My prediction is that these two books are going to have an enormous impact on young (and not so young) sommeliers, wine directors and wine buyers (especially non-retail types, who don't use Parker scores to flog wines), because they both espouse the greatness and distinctiveness of terroir-driven, authentic, artisan wines that have a sense of place. Since these are not mass market Parkerista wines, I think this philosophy will not have an immediate effect on the Parker consumer, but it will have on restaurant wine lists run by younger sommeliers, who believe it or not have been fed up with tasting Parkerista wines for quite some time. They will seek terroir-driven wines to lend distinction to their lists and push these wines as those which help set their wine lists and restaurants apart.

Restaurant goers will discover these wines and begin to look for retail stores that carry them. It will not be long before the already choppy anti-Parkerista waters build into a very big wave, which, pardon me, copycat American wine journalists will soon see as a bandwagon to jump on, at least those who still have a palate left after tasting all the overripe, sweet, over-oaked, alcoholic junk that they have been barraged with over the past decade or so. And with greening and organic movements growing stronger in response to environmental changes, more and more conscientous wine drinkers will begin to question the manipulation of wines.

Neil Rosenthal: ". . . proof that there is some seriously fine terroir to be found in California and elsewhere, terroir that merits being left to express itself rather than being dominated and destroyed by human manipulation in the form of superextraction or immersion in new oak barrels or any of dozens of other laboratory tricks that "correct" what nature gives us."

Alice Feiring: ". . . At stake is the soul of wine. This is giant corporation vs. independent winemaker. This is international and homogenous vs. local and varied. This manipulated and technical wine vs. natural and artisanal. . .wine is being reduced to the common denominator. . .I visit producers who make wines that inspire love and devotion. . . I unmask the modern way--the reverse osmosis, the tannin addition, the yeasts, the enzymes, the cold soaks, the sawdust, oak chips, the barriques, the micro- and macro-oxygenation, the rotor fermenters, and the cherry drops. There will be scientists and consultants, who help create cookie-cutter wines for the mass palate. I will deal with those who say terroir (the magic that brings soil, climate, vintage, and winemaker together in a bottle of wine) and natural winemaking are simply excuses for making bad wine."

Neal Rosenthal and Alice Feiring are hero and heroine!!! Buy both these books and take a trip through the world of real wine, you will never turn back.

And as to the reviews that claim Neal Rosenthal's book is filled with bad writing--sounds like some of you have been drinking too much of the wine that Neal disdains.

Gerry Dawes
Blog: Gerry Dawes's Spain: An Insider's Guide to Spanish Food, Wine, Culture and Travel.

Summary of Reflections of a Wine Merchant

A leading importer of limited-production wines of character and quality takes us on an intimate tour through family-owned vineyards in France and Italy and reflects upon the last three decades of controversy, hype, and change in the world of wine

In the late 1970s, Neal I. Rosenthal set out to learn everything he could about wine. Today, he is one of the most successful importers of traditionally made wines produced by small family-owned estates in France and Italy. Rosenthal has immersed himself in the culture of Old World wine production, working closely with his growers for two and sometimes three generations. He is one of the leading exponents of the concept of ?terroir??the notion that a particular vineyard site imparts distinct qualities of bouquet, flavor, and color to a wine. In Reflections of a Wine Merchant, Rosenthal brings us into the cellars, vineyards, and homes of these vignerons, and his delightful stories about his encounters, relationships, and explorations?and what he has learned along the way?give us an unequaled perspective on winemaking tradition and what threatens it today.
 
Rosenthal was featured in the documentary film Mondovino and is one of the more outspoken figures against globalization, homogenization, and the ?critic-ization? of the wine business. He was also a major subject in Lawrence Osborne?s The Accidental Connoisseur. His is an important voice in defense of the individual and the artisanal, and their contribution to our quality of life.

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