Sagmeister: Made You Look
by Peter Hall
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Book Summary Information
Author: Peter HallEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2001-03-01
ISBN: 1861542747
Number of pages: 292
Publisher: Thames & Hudson
Summary of Sagmeister: Made You Look
Just as film, art, music, and literature have the power to move people, Stefan Sagmeister's innovative work shows that graphic design, too, can cut to the emotional quick. His desire is to transform stale thinking, and Sagmeister: Made You Look does just that.
Compelling, honest, and intensely personal, Made You Look covers 20 years of Sagmeister's graphic design. With a text by design historian Peter Hall and annotated with Sagmeister's own writing, the book features images from the studio archive, as well as specific influences and reference points for his projects and ideas. Fully illustrated with a red PVC slipcase and silver-gilded pages, this monograph is a compilation of practically all the work Sagmeister and his studio ever designed up to 2001, even the bad stuff
Another self-indulgent design monograph (practically everything we have ever designed including the bad stuff) is Stefan Sagmeister's hand-scrawled subtitle for the first book about his work, Made You Look. This, and the book's clear red case and silver-gilded pages, seem contrary to the raw, handwritten style he is known for, already setting us up for a wild and very personal ride through almost the entire corpus of the 39-year-old designer's work. Sagmeister once scratched words into his skin for his own lecture poster at Cranbrook, and this is the book version--sometimes enlightening, sometimes embarrassing, always self-conscious, and ultimately touching. The story is a conversation between Peter Hall's text and Sagmeister's handwritten commentary, a perfect and believable device for an absorbing dialogue. Self-indulgent as Made You Look may be, Sagmeister lays himself open with idealism, irony, and humor, creating one of the most moving books about design. --Juliette Cezzar
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