Sales and Service for the Wine Professional
by Brian K. Julyan
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Book Summary Information
Author: Brian K. JulyanEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-04
ISBN: 1844807894
Number of pages: 357
Publisher: Cengage Learning
Book Reviews of Sales and Service for the Wine Professional
Book Review: Author in need of an editor
Summary: 2 Stars
Incredibly, this text is the standard course work for the Court of Master Sommeliers Certified and Advanced examinations. This book is packed full of typographical errors, terrible maps and dubious assertions. From the state of this material, I can hardly believe that this is the third edition. By comparison to wine references that were written in the past, contemporary wine journalism is advanced, authoritative and relatively unbiased. One need look no further than the excellent texts written by Jancis Robinson or James Goode to find superb examples in this genre. This book would find itself very quickly at my local thrift store, if it were not for my upcoming examination. Its primary usefulness should be considered as an outline to the scope of the testing involved in the certification process.
Summary of Sales and Service for the Wine Professional
In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.Customer Service Books
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